Some of y’all are crazy. In Ads Manager, you can compare attribution settings. This allows you to check boxes for each attribution setting that adds a column to your conversion reporting. By default, your conversions do not include 28-day click attribution. You can view these extra conversions. Some advertisers tell me they refuse to use […]
Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future written by John Jantsch read more at Duct Tape Marketing 0 The Duct Tape Marketing Podcast with Nicole Bernard In this episode of the Duct Tape Marketing Podcast, I interviewed Nicole Bernard, a seasoned marketing professional with an impressive legacy that includes stints […]
Meta advertisers have plenty to get confused about. But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. So many advertisers either think I’m discussing custom conversions or use the two terms […]
MarketingProfs B2B Forum 2023 is taking place this week on October 4 – 6 both in-person in Boston and online, and as one of the strongest B2B marketing conferences in the world, #MPB2B annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the […]
I have a correction! Last week I told you about a possible bug. Some custom events don’t appear among metrics you can add as columns in Ads Manager. From what I could tell, there was no rhyme or reason why this was. As it turns out, there was a reason. Luckily, Meta employees follow my […]
Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. In other words: If you’re not giving […]
The saying still holds true: You could hide a body on page 2 of Google, and no one would ever find it. That’s because over 90% of searchers stay on the first page, while less than 1% click on second-page results. So, what should you do if your traffic still sucks despite your search engine […]
There’s a new Instagram metric in Ads Manager. A few weeks ago, Meta started rolling out the Instagram Profile conversion location for Traffic campaigns. When selected, the Performance Goal is Instagram Profile Visits. At the time there didn’t appear to be an Ads Manager metric for this. At least I didn’t have it, since I […]
It drives me crazy that more advertisers don’t use this… Stop accepting conversion numbers without context. Hit the columns drop-down menu and select Compare Attribution Settings. Go ahead and select them all: • 1-day view • 1-day engaged view • 1-day click • 7-day click • 28-day click If you’re running app ads, of course, […]
If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. Let’s fix that. In this post, you’ll learn: What attribution is Why Compare Attribution Settings is valuable How to access the feature Specific ways […]
