2 Out-Of-The-Box Ways To Generate Referrals

2 Out-Of-The-Box Ways To Generate Referrals written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show seriesRead More

7 Magic Words To Stop Scope Creep

7 Magic Words To Stop Scope Creep written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketingRead More

Press Play: How Marketers Who Invest in B2B Video Earn Greater ROI

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How is B2B video marketing continuing its ascendancy and generating greater return-on-investment (ROI) than ever, and where are B2B marketers finding the sweet spot when it comes to video success? With investment in B2B video having climbed, search engines showingRead More

Retargeting vs. Remarketing: What’s The Difference?

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Retargeting vs. remarketing: are they different or the same? Which one is better? If you’re a marketer, it’s a debate you’ve likely heard before. Retargeting and remarketing are in fact different tactics, but the truth is the distinction between theRead More

Permission Marketing: Love it or Hate it?

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, theRead More

How Lead Filtering Can Improve the Quality of Meta Lead Ads

Meta announced several new features to improve Lead Ads back in May. One of those features is Lead Filtering, which can improve the quality of your leads. Not everyone has the feature yet, but I do. So, let’s walk throughRead More

Digital Personalization Trends for 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing.1 Do these stats place your brand behind the eight ballRead More

How to Market Your Business Online: The Complete Guide

Marketing online has become essential for every kind of business — even those that operate mostly offline. Consumers are increasingly turning to online sources for brand discovery and to choose solutions. If you’re wondering how to market your business onlineRead More

10+ Top Content & Search Marketing Insights from MnSearch Summit 2022

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When MnSearch, Minnesota’s premier collection of search marketing luminaries, held its latest big annual summit in St. Paul, we knew TopRank Marketing had to be in the house. I attended Friday’s festivities at the RiverCentre along with our search marketingRead More

Why You Should Stop Selling In Your Content Marketing

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants. Over the course of my career, I’ve heard moreRead More