Do you have this problem with custom events? I initially thought I was alone in this, but I’ve been hearing from others who are experiencing this bug, too. It’s annoying, but there’s a fix. If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not […]
How to Master Clarity in Communication written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve Woodruff In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Woodruff, whom has spent the past thirty-seven years in the front lines of sales, marketing, consulting, and entrepreneurship, which has uniquely equipped […]
How to Eliminate the Headaches of Outsourcing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeremy Kenerson In this episode of the Duct Tape Marketing Podcast, I interviewed Jeremy Kenerson. Jeremy’s journey in internet marketing began in 2009 when he assumed leadership of the sales team at Infusionsoft (now Keap). […]
When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. If you were to look over someone’s shoulder while they visited your website, what are the things you’d want them to do? In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may […]
Look, I hate titles that include words like “Secret.” It feels like click bait. My titles are normally boring as a result. But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent […]
What happens to my verified Facebook page? Now that Meta is rolling out Meta Verified for businesses on Facebook and Instagram, I’m curious how this impacts businesses like mine. I haven’t signed up for Meta Verified, but my Facebook page was verified YEARS ago (I’m old). My Instagram profile was never verified because I never […]
In today’s rapidly evolving healthcare landscape, patients and caregivers are seeking more personalized and responsive care experiences. The pressure on healthcare providers to meet these expectations is mounting, and traditional methods are no longer sufficient. If you’ve found yourself searching for ways to enhance the healthcare customer journey, you’re not alone. Integrating email and marketing […]
Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Thirteen years! Just think about how much has changed in that time – not just in marketing, but in the world at large. Keeping pace and making sense of all this change […]
Did you know I speak Spanish fluently? Unfortunately, I don’t. But with the help of AI, it’s a virtual reality. Using a tool called HeyGen, I uploaded a video that features at least 30 seconds of me speaking. It then regenerated the video from English to Spanish. It didn’t just generate captions and translate them […]
Here’s the best way to measure quality traffic with Meta advertising… The home base for my business is my website, and the engine that makes it go is my blog. I write 100 blog posts per year, and sometimes more, teaching the most advanced strategies of Meta advertising. My potential leads and customers are those […]
