Social Media Management

What Is Social Media Management?

Social media management is the process of creating, publishing, promoting, and managing content across social media channels like:

Facebook
Instagram
Twitter
LinkedIn
YouTube
Pinterest

Social media management goes beyond just posting updates to your company’s social media profiles.

It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.

Here are just a few of the tasks that are involved with managing social media:

Choosing The Right Social Media Management Platforms

Before you can begin putting together a game plan for social media management, you will need to consider what the best social media platforms are for your business.

Here’s a brief overview of the different platforms and what benefits they can provide your business:

Facebook: Facebook has nearly 2.7 billion monthly active users who come from diverse backgrounds. There is also a nice balance of genders and age groups when it comes to Facebook’s user-base. This makes it a great social platform for businesses that are trying to reach a wider audience.

Instagram: Instagram is a great social media channel for brands that create a lot of visual content. Instagram’s audience tends to be on the younger side with more female users than male users. This can be a great platform for businesses selling products or services related to fashion, lifestyle, art, or other visual-focused industries.

Twitter: Twitter has 321 million active users worldwide and tends to be where users go for news and trends. This platform is ideal for brands that want to join a conversation about trending topics in their industry. It’s also a great place to share content with influencers and other individuals who might find your brand valuable.

LinkedIn: LinkedIn is the social media platform for B2B brands that are targeting businesses in different industries. With LinkedIn, you can find, interact, and share content with people based on the company type, industry, or job title.

YouTube: YouTube has become the second-largest search engine in the world, second only to Google. You can upload your video content to this channel to help engage and connect with your audience. With unlimited video hosting, your business can post as much video content as you want and share it through other channels.

Pinterest: Pinterest is another great channel for sharing image-focused content. This has become a must for consumers who are interested in:

DIY
crafts
home improvement
nutrition
fitness
fashion

…and more.

If your brand sells a product or service that lends well to imagery, then Pinterest may be worthwhile.

Why is social media management important?

Cost: No matter your marketing budget, social media is a cost-effective initiative. It’s free to join social media networks, post content, respond to user comments, and more. Even social media advertising offers a profitable channel for reaching your audience and building an online following.

Reach: Social media networks, from Facebook to LinkedIn, can connect you with users across the world. You can also use social media platforms, like Pinterest, to reach niche audiences. Traditional marketing and advertising can’t match the reach — or price — or social. That’s why social media management is a must for businesses.

Users: Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior. For example, 74% of people now use social media when making purchase decisions. Not to mention, 80% of people get advice about purchases through social media.

Performance: Marketers and business owners alike agree on the performance of social media marketing and advertising. Via social, companies can build their brand and even generate leads and sales. Almost 45% of business-to-business (B2B) marketers, for instance, have earned a client through Facebook.

With social media’s multiple advantages, it’s worth considering your marketing strategy.

YEARS OF EXPERIENCE IN SOCIAL MEDIA MANAGEMENT

Over the past 7 years, my social media management services have helped creatives (entrepreneurs, freelancers, photographers, event planners, graphic designers), coaches (health, life, marketing, and business coaches), and service providers (bookkeepers, insurance agents, dance studios, travel agents, real estate agents, organizations) build their online presence and take the stress out of social media.

LET’S WORK TOGETHER

I work with you to create and implement a personalized social media marketing strategy that provides valuable content and helps you build an engaged community. Whether you’re looking to build your brand, increase thought leadership, stand out as an expert in your niche, or become a mentor to others…I can help you stand out!

My services work WITH you to create, schedule, and post content that solves your ideal client’s pain points.

I like to provide all-inclusive OR done-with-you management options depending on what you’re looking for and what would best suit your business.

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