At the heart of every successful startup lies not just a groundbreaking idea, but also the right partners to bring that idea to life. We’re a content marketing agency that’s been in the game for a while, and we’ve teamed up with loads of startups just like yours. We’ve seen the highs, the lows, and […]
The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively attract new leads. However, attracting leads is a daunting task for any company. Figuring out which way to […]
B2B digital ad spend lags post-pandemic, hinting at prolonged recovery U.S. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4 percent accounted for by LinkedIn and Meta alone, while almost half of U.S. digital B2B ad spending will go towards mobile — three of numerous findings of interest to B2B marketers […]
Content is a fundamental aspect of every business in the digital world we live in. Content serves as the touch point that brings companies, customers, partners, employees and investors together in a community around a brand. Content marketing, on the other hand is about attracting the right audiences to your business. And just as marketing’s […]
How long should it take content creators to gain traction? Probably longer than you think… So many content creators give up because they have unreasonable expectations. You need to consistently and obsessively create content. Not for a few weeks. Not for a few months. In The Greatest Marketing Book Ever, Mark Schaefer estimates that it […]
How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer? Well if you are a director of marketing or a marketing manager, you are not alone. One survey found that Directors of Marketing is […]
You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]
“This is gonna suck, and that’s okay.” It was one year ago today that I said this in a video on TikTok. It was my breakthrough moment. That video did suck. But that was the whole point. I wasn’t trying to create something that sucked. I just knew that, no matter how much I tried, […]
I’m taking on a VIP for Q4. Is it you? If you’re running Facebook ads this holiday season, you know how critical these three months are. Whether you’re an ad agency looking for ideas or a brand advertising your own products, I can help you put together a strategy. The Q4 VIP package includes three […]
A year ago, someone I know gave a keynote at one of the largest conferences in the industry and said that the one question no one answers that everyone wants to know is “how long does it take content marketing to work?” He said that “not even Michael Brenner has answered this question.” Well as […]
