Do you know the difference? Custom events and custom conversions confuse too many advertisers. They either mistake one for the other or they use the two interchangeably. Both require the pixel or conversions API and help you define conversions that are used for reporting and optimization. But the similarities stop there. Custom events require code […]
Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? When you create a new campaign, one of the first things you’ll do is select […]
I took some time today to look at the B2B Enterprise Content Marketing report from the Content Marketing Institute. This report is packed with useful insights into the world of content marketing. But what caught my eye is that many B2B marketers are still finding it tough to nail down a solid content marketing strategy. […]
Meta has started rolling out generative AI features for ads. We first heard about these features back in May, and the global rollout will complete by next year. The three features include: 1. Background Generation 2. Image Expansion 3. Text Variations. Background Generation was added to Advantage+ Creative and will automatically generate multiple background variations […]
Robots aren’t here to take our jobs. But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% will have tried it by the end of 2023. So, if you want to keep […]
We now have Advantage+ Shopping placement controls. When you create an Advantage+ Shopping campaign, you have no control over placements. Advantage+ Placements is locked in. Meta has now provided some back-end control over this. In your Ad Account Settings, you’ll see Account Controls at the top. Click “Placement Controls.” Toggle on “My business can only […]
Every nonprofit will face a crisis at some point. How your organization responds to that crisis will define your audience’s opinion of your nonprofit, so it’s crucial to establish a clear communications plan to tackle crises effectively. The best time to develop your nonprofit’s crisis communications plan is not when you’re already in the middle […]
Yep, you can do that again. A few weeks back, I created a video about a bug related to Meta Page Posts. In the past, we’d been able to publish ads to our page here, but that was no longer possible for link ads. You could only do it with videos. I received several comments […]
Beyond the Buzzwords: Learn How to Develop Your Writing Voice written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anne Janzer In this episode of the Duct Tape Marketing Podcast, I interviewed Anne Janzer, a nonfiction book coach and author of multiple books on writing and marketing. Human behavior and cognitive […]
Ads Manager needs this custom metric. I love the compare attribution settings feature, but it creates a mess. If you click all five attribution windows, it adds five extra columns to Ads Manager. And it doesn’t just add five columns. It adds five columns to EVERY CONVERSION metric. And you have to do math to […]
