A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. Recently, I learned of a new study about webinars during […]
There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. As companies around the globe scramble to understand and harness the raw power of artificial intelligence for marketing, VMware stands out with its strategic and successful adoption of Jasper, a generative AI tool that’s proving to be […]
Google has once again unleashed a wave of changes with its October 2023 Core Algorithm Update. As with any Google core update, this one promises to have a significant impact on search rankings and user experience. We’re releasing an update to our spam detections systems today that will improve our coverage in many languages and […]
Make sure you verify your custom website events! I was greeted by this warning message at the top of my Events Manager (you may also see it in your Account Overview): “Verify your custom website event(s). As part of Meta’s continuous system improvements, you must complete a one-time verification of custom website event(s) to confirm […]
We have an update to Advantage+ Shopping Campaigns… When you create an Advantage+ Shopping Campaign, you may see a drop-down menu for the performance goal. If you don’t have the drop-down, you don’t have this change yet. By default, the performance goal is “Maximize number of conversions.” Click that drop-down and you’ll see another option: […]
Google Rolls Out Demand Gen Campaigns Google has unveiled a new “Demand Gen” campaign type, designed to engage potential customers in the early stages of the purchase journey by targeting high-level search queries and content-based audience segments. This addition broadens advertising opportunities by emphasizing brand awareness and consideration over immediate conversions. MediaPost Adobe Max Unveils […]
Ever since Meta launched Advantage+ Shopping, we’ve seen additional releases of enhancements every month or so. Another example: Value optimization. In this post, we’ll walk through where to find this, what it is, and how you might use it. Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance […]
How to Transition from Doer to Orchestrator and Scale Your Agency written by John Jantsch read more at Duct Tape Marketing Scaling your marketing agency is a dream that many of us in the business world share. We embark on our entrepreneurial journey with the vision of growth and prosperity. However, it’s essential to recognize […]
There is an observation in social media called “Participation Inequality” or the “1% rule” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally […]
You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers. So do the 91 percent of B2B marketers (per CMI) who are using content marketing today. But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. While content marketing budgets […]
