I don’t technically batch my videos… I’m often asked about my routine for recording and editing. The assumption is that I batch them. In other words, I set aside a specific day to record a bunch at once. That doesn’t work for me. I don’t set a specific day and time to record because I […]
How to Identify and Nurture Your Top 20% Profitable Clients for Long-term Success written by John Jantsch read more at Duct Tape Marketing You know those mornings when the alarm rings, you see a client meeting on your schedule, and your energy immediately drops? It’s not because you dislike your job; you love what you […]
The Resilient Entrepreneur: How to Win in a Hostile Economy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Chris Guillebeau In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Guillebeau, an entrepreneur, writer, travel enthusiast, speaker, and podcaster. He has visited almost every country […]
Here’s how I set up my lighting for video recording… 1. I use two Neewer 90 Watt LED lights that are mounted to each side of my desk. You can adjust the brightness and warmth for each light using a remote. 2. I have a small, 12 x 11 office space, which may be why […]
If you use custom events, you need to read this. Go to your Events Manager, and you may see this message to “Verify your custom website event(s).” The process isn’t difficult, but the question is… Why? Let’s discuss… What Are Custom Events? First, a quick explanation. Not to be confused with custom conversions, custom events […]
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research] 72 percent of B2B marketers have said that they use generative AI tools, with 51 percent using the technology to help brainstorm new ideas, while some 61 percent have indicated that their organization currently lacks AI usage guidelines — three of numerous findings contained […]
As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create. Let’s face it, B2B buyers […]
For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Laura Barnes, Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer […]
Your ad does the targeting now… We’ve heard this phrase a lot lately. Here’s what it means. Facebook ads of old prioritized targeting. Advertisers separated themselves by finding the perfect combination of demographics, interests, and lookalikes. Meta ads targeting has evolved. Broad targeting and machine learning changed everything. Meta’s been expanding audiences, in some cases […]
In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. As the dust settles on the GenAI hype cycle, we’ll see that successful B2B marketers are those who […]
