Why do only 29% of B2B marketers believe that their content strategy is very successful? Probably because the rest are forgoing always-on marketing in favor of old-school, one-off campaigns that don’t work anymore. In contrast, always-on marketing wins every time. As you consistently publish content, you uncover actionable insights to optimize your approach and reach […]
Have you ever wondered what really makes a website stand out in the crowded online space? It’s not a fancy design, a big brand name, or even the platform you’re using. It’s your reputation. Imagine the internet as a big party, and the most-talked about guests are the ones who get noticed. Now, enter backlinks. […]
It’s no secret that, in order to further your nonprofit’s mission, you need to attract supporters to your organization and inspire them to take action. That’s why you likely put a lot of time and effort into cultivating your organization’s image across a variety of print and digital marketing channels. As your nonprofit expands and […]
Everyone’s on social media these days, and it’s no surprise that more and more people are joining every year. Image Source: Oberlo Big platforms like Instagram, Facebook, Twitter, and TikTok let businesses talk to customers all over the world. By using these sites, your business can get noticed, interact with its audience, and create meaningful […]
There’s a new optimization option in Ads Manager for Reminders Ads using Instagram placements… Using the Engagement objective, select “On Your Ad” as the conversion location. Click the Engagement Type dropdown menu and select “Reminders Set.” The performance goal will be “Maximize reminders set” and it cannot be changed. The only placements that will apply […]
Which Core B2B Marketing Responsibilities Have Most Increased in Importance? [Study] Analytics and performance measurement has seen the greatest increase in importance among the key marketing responsibilities of B2B marketers, followed by content development and distribution, with lead generation holding the third spot, according to newly-published survey data of interest to B2B marketers. MarketingCharts Are […]
Content marketing is a low-pressure yet effective way to earn attention from your target audience by offering useful insights and expert advice. Over time, repeat visitor engagement produces high-quality leads who already know and trust your brand. When they’re in the market for your product, you’ll have a loyal customer. That’s no doubt why 79% […]
Just because you built it doesn’t mean they’re comin’… Don’t build your house on rented land, they say. It’s not that simple. Having something you own is less than half the battle. You should have your own website. You should own an email list. You should own as much as you can. But you will […]
Did you know there are nearly five billion active internet users globally? Well, that accounts for 69% of the world’s population. It also means there is a ton of opportunity for your business to engage with an audience and drive higher sales. Now that websites are a dynamic marketing tool, yours should also provide much […]
Artificial Intelligence (AI) has ushered in a transformative marketing era for small and medium-sized businesses (SMBs), specifically in marketing. It’s more than just a buzzword; it’s a game-changer. AI-driven tools and algorithms empower SMBs to compete with industry giants on a level playing field. From hyper-personalized customer experiences to predictive analytics that optimize ad spending, […]
