Are you one of the many brands struggling with how to connect with your target audience? 30% of marketers cite creating content that resonates as a top challenge, while 55% find it difficult to attract quality leads. Today’s buyers demand more authentic and engaging content. Often, the key to reaching them is through storytelling in […]
Surely, you appreciate that search engine optimization is critical to online success. Websites with high rankings always get more traffic and leads, as organic search has a higher return than other marketing efforts. However, with more SEO tools available than ever, everyone wants to know which one is best. Really, you’re not going to find […]
Warren Buffett, investor and philanthropist, understood both the power and the fragility of brand: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” he famously said. And while a reputation is hard won, it’s hard-working too: Whether you’re building a passionate […]
We need to talk about this… If you’re an advertiser, you’ve probably seen an article recently about how Meta will be banned from behavioral targeting in the European Union within two weeks. I’ve had so many people send it to me. It sounds scary, and maybe there’s reason for concern. But it’s really tough to […]
The Importance of Simple Messaging for Marketing Success written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply Put: Why Clear Messages Win — […]
Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics. With a […]
Check it out, Meta is rolling out Budget Scheduling… When you set a daily budget in the ad set or while using Advantage Campaign Budget, you may see this option for Budget Scheduling: “You can now schedule budget increases in advance based on certain days or times when you anticipate higher sales opportunities, peak traffic […]
This is a deep dive into Meta’s Attribution Setting. Here are some notes… WHAT IS THE ATTRIBUTION SETTING? This comes into play when using the Website conversion location (found when using the Sales, Leads, or Engagement objectives). It utilizes your pixel and a conversion event. By default, the Attribution Setting is 7-day click and 1-day […]
Back in January, this feature disappeared. Then it returned very briefly, only to disappear again. Hopefully this time, conditional formatting is back for good. When you create a custom ad report, either click Format on the right… …or click the triangle arrow for a specific column and select Format there. Conditional formatting allows you to […]
Data and tools have revolutionized the world of marketing. It’s become an invaluable asset in targeting audiences and building personalized experiences for individuals. While it’s an indispensable tool in company decision-making, it doesn’t necessarily lead to authentic connections. Understanding your customer does that. That’s why it’s critical to infuse empathy into marketing – to deliver […]
