Now that Meta is rolling out the paid, ad-free subscription option in the EU, users are forced through a prompt to make a choice. 1. Pay for an ad-free Facebook or Instagram 2. Use them for free, but with ads Some users are looking for a third option: Deactivate my account. They seem to think […]
Remember when shopping and advertising were simple? Then the internet came along and changed the game. In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. They’re having full-blown conversations across various online platforms. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, […]
There are two ways to run ads to promote Facebook groups. In both cases, the objective is Engagement. I covered the first version in a blog post recently. Within the ad set, select the Facebook Group conversion location. If you don’t see that conversion location, you may assume you don’t have the ability to promote […]
If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. Reminders posts and Reminders […]
Nonprofits know how crucial marketing is for acquiring supporters, earning donations, and fulfilling their missions. But these organizations also often have tight budgets and limited staff time. Sometimes, you just need extra support to effectively promote your cause—and that’s where sponsorships come in. Corporate sponsorships can provide your nonprofit with the funding or marketing support […]
B2B Tech Decision-Makers Look for Content to Inform Them of Industry Trends 67 percent of B2B technology buying decision-makers have said that finding trend data was the top reason they engaged with content, with 39 percent having done so to compare product solutions, and 33 percent to find new business strategies — three of numerous […]
If you subscribe to an ad-free Facebook or Instagram in the EU, “Your ability to advertise and monetize with ads will be limited.” From “Understand how subscribing to use Meta Products without ads limits your ability to advertise and monetize with ads”, if you subscribe the following are no longer available to you: Running ads […]
Dear marketing professional, meet your new (very demanding) boss… Your customer. Today, top marketers are using content marketing not to persuade, but to engage with the consumer, meeting buyers where they stand, providing what they want. With a great experience, customers are 5X more likely to make a purchase. From visiting your website to learn […]
I often find myself talking with fellow marketers, agency representatives, and even editors of marketing publications. To my surprise, a lot of them think that native advertising and content marketing are one and the same. Let’s set the record straight. Content marketing wears many hats, but one thing it’s not: Advertising. It’s not just a […]
Meta and Amazon announced that you’ll be able to buy from Amazon directly from ads on Facebook and Instagram without leaving the apps. For that to work, users will need to link their Facebook or Instagram profile to their Amazon account. Amazon says benefits include the ability to see real-time pricing, delivery estimates, product details, […]
