“How do they do it?” my clients ask, as they look at the number of blog articles by their industry’s top producers. “How many articles should I publish to increase my traffic and leads?” Often, it feels as if we can never quite write enough content to keep up with the “big guns” in our […]
Meta ads optimization is LITERAL. Accept this and strategies become clearer. You know how this can help and hurt you. Here’s what I mean by that… When you select a performance goal in the ad set, the algorithm’s entire focus is getting you as many of that thing as possible. It’s not trying to get […]
Attracting and retaining top talent in a competitive job market has never been more challenging. The COVID-19 pandemic accelerated changes in workplace dynamics, ushering in remote work policies and hybrid office environments. Simultaneously, it triggered the Great Resignation, where millions sought better career opportunities. This seismic shift in the workforce landscape emphasizes that people now […]
A Thanksgiving Ode to B2B Marketing In this season of thanks, we pause and reflect, On journeys in marketing, with due respect. From boardrooms to webinars, strategies unfurl, In the bustling world of B2B’s swirl. With gratitude, we think of clients so dear, Whose visions and goals, we’ve helped steer. Together we’ve charted digital seas, […]
Mastering Workshops: The Two-Hour Blueprint for Maximum Impact written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Leanne Hughes, a renowned consultant, speaker, and facilitator who specializes in maximizing team potential through influential and contagious […]
At Marketing Insider Group, we believe in the power of quality. Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enter the world of prompt engineering. Much like a chef carefully selects and combines ingredients for the best culinary experience, […]
Why Radical Humility is Key to Success written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeffrey Hayzlett, a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business […]
How does each text variation perform? If you submit multiple text variations when creating an ad, you may want to check and see if there’s one that outperforms the other. In theory, Meta should optimize to use the best performing options. Still, it’s helpful to know how each option does so that you can apply […]
How does a playing card company end up becoming one of the world’s most enduringly popular video game makers? Or how does an online bookseller evolve into the most popular global marketplace? Nintendo and Amazon understood the ageless principle that your product is not what you sell. If you’re struggling to get the revenue you […]
I shared yesterday that increased holiday CPM is no longer automatic. Using Meta’s Average Price Per Ad as a guide, costs have been down year-over-year in every quarter of 2023. CPMs actually dropped last Q4. But that’s all about what happened in the past. What’s happening right now? I like to use the Within Marketing […]
