Remember this? On November 1, everyone panicked because of this headline: “Facebook owner Meta faces EU ban on targeted advertising.” The article went on to say… The European data regulator has agreed to extend a ban on Facebook and Instagram to cover all 30 countries in the European Union. And when would this go into […]
B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — […]
Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. With so much information on the internet these days, it’s not enough to just produce great content anymore. You also need to […]
Marketing bosses today have a big job. They need to help companies make more money, and they need to do it in ways that customers don’t find annoying. It’s a delicate balance, trying to catch their attention and win their trust, all while navigating the ever-changing digital landscape. In the past, CMOs were the champions […]
Not nearly enough advertisers use or even know about breakdowns… They’re found by clicking the breakdown dropdown menu in between Columns and Reports in Ads Manager. There are six categories of breakdowns. By Time: Day Week 2 Weeks Month By Demographics: Age Gender Age and Gender Audience Type (for Advantage+ Shopping) By Geography: Country Country […]
People today don’t shop like they used to. Over the past few years, at varied paces in different regions around the world, on account of significant events like the pandemic, ecommerce and mobile shopping have experienced radical growth, shifting retailers’ focus (rightfully so) on improving digital user experiences. Those experiences, however, are still inherently limited. […]
I’ve been fortunate enough to be in the content world for just over a decade. I may have gotten my start in social, but I know what fed the machine. In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine, being a sponsor (and sister company) of the […]
In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations, Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking […]
Fortifying Profits: Strategies to Shield Your Business from Embezzlement written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates. A firm offering outsourced Chief Financial Officer services […]
What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report, there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B […]
