Consider this a warning if you’re an online creator who relies on your content and the audiences you built with it to drive revenue. DO NOT take it for granted. DO NOT assume that what works today will work tomorrow. News feed algorithms change. Platforms implode. Ad costs, competition, and effectiveness change. User consumption evolves […]
Are you taking advantage of the massive benefits of a blog to grow your business? If not, you’re missing out. Publishing a blog is one of the best ways to connect with your audience and drive long-term growth. In fact, businesses with a blog see 126% higher growth than those without one. Check out all […]
Reels ads are getting some updates! Just in time for the holidays, Meta announced the following changes… 1. Collections Ads for Reels feature one large video or image and a row of square images at the bottom to promote related products. 2. Multi-destination Reels carousel ads allow you to create a Reels carousel that sends […]
Why Working Less is the Secret to Earning More written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Alyson Caffrey In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is […]
You need to use these three metrics if you run call ads… You can create ads to get people to call your business. A CTA button will initiate a call to the number you provide. You can also provide an option for the person to request a callback via Messenger. The challenge with call ads […]
Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast, I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the […]
Meta advertising is nothing like it once was. The role of the advertiser has changed. New tools and features have emerged. The strategies have evolved. And if you approach targeting now like it’s 2018, you’re going to struggle. Unfortunately, that’s exactly what we see. Some advertisers have embraced this brave new world. Others are resistant […]
Slow down. Keep it simple… Advertisers often obsess unnecessarily over campaign objectives. When promoting a conversion event, you could technically use one of three objectives: 1. Sales 2. Leads 3. Engagement In each case, there’s a website conversion location and the ability to select your pixel and conversion event. Which should you use? Understand that […]
Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing. But when you’re talking about leading marketing teams, […]
Yes, the hub and spoke content model is alive and well. Are you surprised? It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial. […]
