Did Facebook Ads CPM Go Up This Holiday Season?

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Did it happen this year? Prior to 2020, advertisers routinely saw CPM…
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26 Inexpensive Customer Delight Ideas to Try Today

A base of one-time buyers is a recipe for a sinking business. To gain a lifelong customer, a business has to embrace customer delight ideas. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong…
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Why AI-Generated Content Marketing Won’t Fully Replace Humans (Yet)

Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives. We use it in ways we might not even realize — through digital assistants like Siri and…
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Elevate B2B Marketing News: LinkedIn’s B2B Marketing Trends, SEO Adoption Climbs, & New Pew & Gartner Marketing Reports

LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023 The B2B marketing industry will undergo significant transformation in 2023 and beyond, with more personalized and meaningful outreach, a shift to minimizing risks, and greater…
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Leadership Lessons To Help Guide You To Excellence

Leadership Lessons To Help Guide You To Excellence written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tom Peters In this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In…
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What Does “Strategy” Actually Mean to CMOs?

As the new year approaches, CMOs are working with their teams and vendors to set their 2023 marketing strategy. But what does “strategy” actually mean to them? As president of the only PR agency in the U.S. dedicated to B2B SaaS,…
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Google Ranking Factors You Need to Know for 2023

2023? Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies…
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5 Reasons You Must Pair Data and Storytelling

When was the last time you quoted a stat to someone else?  Most likely you’ve done it in the last couple of days. I’ll bet it was easy to hang your hat on that number—it rolled off the tongue and made your argument more believable. That’s…
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How Modern Marketers Earn Trust Today

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Melanie Deziel In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker,…
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Take the Lead with Full-Funnel B2B Lead Gen

The definition of a ‘lead’ has been a point of contention for ages. Marketers feel like anyone who gives up their contact information in exchange for an asset should be considered a lead. Sales thinks the term should be restricted to people…
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Big Update to Facebook Ads Lead Forms

Meta has started rolling out a big update to lead forms for Facebook ads. Advertisers will have the ability to tell a story by displaying benefits, product imagery, testimonials, and more. This is the most significant update to Facebook lead…
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5 Tips to Establish a Niche Small Business in the Community

Starting a niche small business, whether it’s a hip-hop/ballet fusion dance studio, gluten-free bakery, or vintage thrift store, is no small feat. You have to jump through hoops to set up your business entity, find a location, and hire employees.…
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