Simple Lessons In Never Giving Up

Simple Lessons In Never Giving Up written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Martha McSally In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example…
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How Short-Form Video Alters Marketing Evaluations

You may know that I have fully embraced short-form video during the past couple of months. This was not an easy transition. I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot,…
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B2B Marketers on the Move: Celebrating Top Marketing Talent in New Leadership Roles

As B2B marketers around the world embrace the holiday season and the push to 2023, the B2B marketing industry continues to offer growth and shifts that sometimes happen so fast that they are difficult to fully appreciate. For more than two…
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The Future of Digital Marketing: Predictions for 2023 and Beyond

Evolving tools, trends and technology make way for capitalizing on new opportunities in the future of digital marketing. Although, keeping up with frequent improvements can be an overwhelming task for site owners. Get ahead of the game and expect…
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8 Ways to Optimize Your Facebook Page

Facebook is reported to have over 2.9 billion monthly active users. Obviously, it’s the marketing channel no business can ignore.  Yet, too many small businesses do not understand how to utilize the platform properly: a study of over 323…
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Is it Time to Redesign Your Website? 7 Telltale Signs

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. That means you may only have a fraction of…
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Does Marketing Have A Marketing Problem?

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t…
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11 Content Marketing Optimizations You Need To Try Today

Content marketing optimizations are the secret to ranking well, driving traffic and reaching your audience. Highly saturated SERPs bring stiff competition that make it necessary to deliver content tailored to the needs of your audience and search…
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Laser Focus: Boost B2B Marketing With Better Focus

How can B2B marketers put the old adage of focusing on what you can control to the best use, and why will 2023 be an important year to boost efficiency with better focus? We’ve all heard the saying that it’s better to focus on those things…
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How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform…
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Two Ways to Monitor Facebook Ads CPM

CPM (Cost Per 1,000 Impressions) has a significant role in the performance of your ads. A dropping CPM can make a borderline campaign profitable while a rising CPM can turn a profitable campaign into a failure. While CPM is an important factor,…
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A How-To Guide On Getting Inside Of A Customer’s Brain

A How-To Guide On Getting Inside Of A Customer’s Brain written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nancy Harhut In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is…
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