How a Tech Media Agency Earned 2-3X the Inbound Leads with MIG’s Content Services

Sometimes, even companies providing content expertise for their own clients lose sight of doing the very same for themselves. That’s the predicament this Marketing Insider Group client was facing. A marketing services agency providing lead…
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How To Optimize Your Blog Page for Conversion

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. Converting site visitors into paying customers is key to growing your business. By making your blog page engaging and easy to navigate,…
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TikTok Audience Insights Guide

TikTok recently launched its new Audience Insights product. If you’ve been paying attention, you won’t be surprised that it’s a near carbon copy of Facebook Audience Insights. Actually, it’s not only set up just like…
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B2B Marketing News: B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work

One Way to Set B2B Content Apart from the Rest? Actively Promote It Creating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that competitors aren't covering coming in second, followed…
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Effective Ways To Differentiate And Scale Your Business

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the…
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TikTok vs. Instagram: 6 Major Differences for Your Brand

In 2020, the COVID-19 pandemic hit and everyone was forced to spend time indoors. This is when many of us discovered TikTok; a video sharing app that now has over a billion active users around the world. Since then, TikTok has become a major…
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New Feature: Target Instagram Followers

It’s finally here. You can run ads on Facebook and Instagram that target your Instagram followers. If you’re like me and this sounds like old news, it’s not. There was something that was similar, but it didn’t include…
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11 Digital Marketing Trends to Grow Your Business Today

Marketers have been forced into survival mode to keep their businesses afloat, leaning into digital marketing trends and seeking other untapped potential. The businesses finding the most success today, despite the turbulence, are the ones willing…
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How To Unleash Your Best Ideas And Create More

How To Unleash Your Best Ideas And Create More written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Becky Blades In this episode of the Duct Tape Marketing Podcast, I interview Becky Blades. Becky is an entrepreneur,…
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Will Facebook Ads CPM Costs Increase This Holiday Season?

As advertisers prepare for the holidays, there’s a bit of anxiety about what to expect. The past few years have been anything but normal, so it’s not easy to predict what advertisers should expect this year. In particular, will Facebook…
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The MIG Content Writing Process: Quality Content at Scale

We talk to lots of potential clients who ask: Why can’t we just create content ourselves? The truth is that most clients can create great content. They know their business, their industry, their customer — and many are pretty talented writers,…
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Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence

Fall in New England brings many things. Colorful fall foliage, changes in temperatures, rowers on the Charles River, and of course Halloween.  For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a…
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