B2B Marketing News: B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work
One Way to Set B2B Content Apart from the Rest? Actively Promote It
Creating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that competitors aren’t covering coming in second, followed by conducting active promotion that extends beyond publishing and distribution — three of numerous findings contained in recently-released B2B content marketing report data. MarketingCharts
Social Media Trends 2023 [Hootsuite Report]
42 percent of organizations with more than 1,000 employees work with influencers and creators, while only 28 percent of smaller businesses with under 100 workers do, according to Hootsuite’s newly-released annual social trends report. 77 percent of marketers have said that they are either confident or extremely confident in the return on investment they get from social media when it comes to audience engagement, the report has also shown. Hootsuite
LinkedIn Publishes New Overview of its Range of Ad Tools and Options
Microsoft-owned LinkedIn has launched a new downloadable seven-page guide that explores the professional social media platform’s Document Ads and the specifics of all other ad formats presently on tap for marketers, including video format dimensions and information detailing where each ad type excels, LinkedIn (client) recently announced. Social Media Today
Google Ads Editor v2.2 Adds Asset Library Access, Easier Ad Scheduling, Improved Notifications & More
Google has rolled out an array of new Google Ads Editor features, including new lead form ads, updated target frequency video campaign options, addition global campaign features, along with optional optimized targeting, the search giant recently announced. SEO Roundtable
Report Finds Continuing Gender Bias In Marketing, Media About Women’s Health
45 percent of all Black, Indigenous and women of color have said that they would like to see greater representation of ethnicity and race in health communication and marketing, while fewer than 50 percent of women have said that mental health is well represented in marketing, advertising, and the media — two of several statistics of interest to B2B marketers contained in newly-released marketing gender bias survey data. MediaPost
Instagram Provides the Capacity to Add Music to Still Image Posts
As with its Reels and Stories post types, Meta-owned Instagram has rolled out a feature allowing music to accompany still image posts, adding new musical element options of interest to digital marketers looking to create content that stands out. Social Media Today
How Generative AI Is Changing Creative Work
Generative artificial intelligence (AI) is increasingly having an impact on the marketing content creation business, and The Harvard Business Review has taken a look at how creators are facing the shifting landscape caused by various AI-augmented technologies. Harvard Business Review
[bctt tweet=”“Analytics and AI are perhaps the most disruptive technologies and management approaches available today. They aren’t going away, and can confer significant competitive advantage to companies that exploit them successfully.” — @tdav” username=”toprank”]
Which Types of Media Ads to People Enjoy – and Hate?
Marketing that occurs on video streaming channels, websites, and social media were the three most-loved advertising platform choices, while audio streaming media ads were the seen in the least-favorable light, according to recently-released survey data of interest to B2B marketers. MarketingCharts
Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed
When it comes to what brands pay using Google Ads and the cost-per-lead (CPL) they achieve, 91 percent of 23 industries have reported increased CPL — rising 19 percent during 2022, according to newly-published industry benchmark report data examining Google Ads. MediaPost
More B2B Marketers Are Achieving Their Demand Gen Goals via Content
83 percent of B2B content marketers have achieved brand awareness goals in 2022 using content marketing — up three percent from 2021 — while 77 percent have been successful building trust and growing credibility using B2B content marketing, according to recently-released B2B demand generation survey data. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at “By Bots, For Bots” by Marketoonist Tom Fishburne — Marketoonist
Man Who Lost Everything In Crypto Just Wishes Several Thousand More People Had Warned Him — The Onion
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Ramon Ray / TopRank Marketing — Ramon Ray on Personal Brand Building & My Thoughts — Episode 1 — myEmpirePRO
- Lee Odden — The Impact of Building Long-Term Relationships with Influencers with Lee Odden — Justin Levy
- Lee Odden / TopRank Marketing — Influencer Marketing – first, catch your influencer… — diginomica
Have you found an important B2B marketing news item for the week that we haven’t yet mentioned? If so, please don’t hesitate to drop us a line in the comments below.
Thanks for joining us, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
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