Book a Session with Me

I’m not taking on clients, but you can book 45-minute sessions with me to discuss your Meta ads strategy and challenges. Prior to our session, you’ll complete a questionnaire that will provide background on your business, your…
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Integral AI: 10+ Expert Insights On GenAI’s Ascent in B2B Influencer Marketing in 2024

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? We asked 10 top B2B influencer marketing subject matter experts to share their insight specifically…
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Why Content Marketing and Product Marketing Are a Match Made in Heaven

Marketing has always been centered around attracting and retaining customers to fuel our business growth. In yesteryears, we leaned heavily on traditional product-centric marketing strategies. We’d proudly showcase our product’s…
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9 Questions To Ask Yourself Before Designing a Brand Logo

Your logo is more than just a symbol. It’s the face of your brand. When we see three stripes, our minds immediately jump to Adidas. The sight of the Golden Arches? Our stomachs start to rumble. A great logo can convey a sense of quality,…
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Embrace Change

I started this website in 2011. I’ve been running Facebook ads to promote this business since then. The changes I’ve seen… Remember Power Editor? Only the advanced advertisers — and those who wanted to be advanced —…
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Third-Party Reporting Integration for Shops

Here’s a third-party reporting update for Shops… In your Ad Account Settings, you may see this section: “Connect your shop to track Meta purchases.” Select your Commerce Account and Third-Party Reporting Tool (Google Analytics 4…
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Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools

The Vast Majority of CMOs Expect Their MarTech Spend to Grow 2023 marketing technology spending represented some 30 percent of overall marketing budgets, a figure that was up from the 24 percent seen in 2022, having overtaken staffing and labor…
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5 Reasons to Write a Blog For Small Business

Doesn’t it seem like everyone is blogging nowadays? In fact, WordPress blogs alone comprise over 20 billion web pages! With that overwhelming number, you might wonder whether small business blogs are still worth it and can cut through the…
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Meta’s Emu for AI-Generated Images and Videos

These AI advancements are wild… Meta is working on a project called Emu that allows you to use text prompts to edit images and generate videos. Provide conversational text prompts to develop or change an image or video. Here’s an…
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How SaaS Companies Win with Content Marketing?

Software-as-a-service (SaaS) companies live in a universe of mathematical code, complex processes, and highly technical jargon. Potential customers need someone to unpack all that jargon and explain it to them in plain English – or whatever…
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11 Ways to Create Content that Generates Leads

“How do they do it?” my clients ask, as they look at the number of blog articles by their industry’s top producers. “How many articles should I publish to increase my traffic and leads?” Often, it feels as if we can never quite write…
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Ads Optimization is Literal

Meta ads optimization is LITERAL. Accept this and strategies become clearer. You know how this can help and hurt you. Here’s what I mean by that… When you select a performance goal in the ad set, the algorithm’s entire focus is getting…
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