Content Marketing ROI Starts With A Strong Business Case

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. And we are…
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20+ Reasons B2B Brands Are Increasingly Moving To Influencer Marketing

Why are B2B brands increasingly turning to influencer marketing? B2B influencer marketing is the business-oriented cousin to the B2C Instagram entertainment and lifestyle influencer. In B2B, some influencers go by creators, subject matter…
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7 Brainy Things We Do To Get Our Clients An Average 138% Increase In Traffic

Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic…
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How I’m Targeting People Most Engaged with My Reels

Now that I’m putting a greater focus on Reels and short-form video, the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. It’s…
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Why Emotional Marketing Beats Promotion By 2X

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  This Maya Angelou quote applies to marketing as well. Emotional Marketing campaigns perform better than factual…
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5 Proven Ways to Tell Stories with Data

When you need to influence your audience, data is one of the most powerful tools in your arsenal. Data provides the proof that you require to justify your actions. For instance, managers and executives could use it to inform their corporate…
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Finding Your Voice And Using It To Make Ridiculously Good Content

Finding Your Voice And Using It To Make Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ann Handley In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is…
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Should You Go Broad with Facebook Ads Targeting?

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” Micro-targeting with Facebook ads is no longer viable. You should go broad instead. As someone who embraced targeting the smallest,…
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B2B Marketing News: B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox

Changes to B2B ecommerce coming fast [SURVEY DATA] B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said that they utilized 10 separate sales channels, up from…
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Digital Personalization Trends for This Year

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing.1 Do these stats place your brand behind…
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How Do Social Media Comments Impact Business Sales?

Today, people of all age groups actively use social media. Businesses that do not take advantage of the digital world and its benefits cannot appeal to large audiences. That is why it is necessary to evaluate the various opportunities that…
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Creativity & Inclusivity in B2B Marketing with Ty Heath

Last month, we introduced our all new podcast, Elevate B2B, with the goal of elevating the B2B industry. The show features conversations that inform, include and inspire the best of B2B marketing. Each episode will feature insights from a…
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