What Is A Blog Writing Service? (And Why Your Business Needs One)

In today’s digital world, your website is the lifeblood of your business. And blog articles are the heartbeat, providing a regular rhythm of education, thought leadership and storytelling that addresses your customers’ needs. A weekly…
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The Future of Search in 2023: Google Goes Multi-Modal

In recent months, Google has been slowly acclimating the public to a new way of thinking about search that is likely to be a hallmark of our future interactions with the platform.  Searching the internet has been, since its inception, a text-based…
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The Potential Impact of ChatGPT on the Future of Marketing and Advertising

The title of this post was generated by the ChatGPT bot. If you’re a marketer, you’ve surely heard the recent noise about ChatGPT. If you haven’t, it’s time to pay attention. ChatGPT is the biggest tech development we’ve…
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The Power Of Scarcity

The Power Of Scarcity written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mindy Weinstein In this episode of the Duct Tape Marketing Podcast, I interview Mindy Weinstein. Dr. Weinstein is a leading expert in digital…
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How to Assess Your Content Maturity (Plus Maturity Map Template)

It’s hard to believe that it’s been 14 years since Seth Godin said, “Content marketing is all the marketing left.” While some B2B companies are well on their way to building mature content marketing practices, the pandemic found others…
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Elevate B2B Influence: Strengthen Your 2023 With Our Top 10 B2B Influencer Marketing Posts

2022 has seen B2B marketers continuing to find creative new uses of influencer marketing, which has proven to be more recession-proof than other marketing tactics — and why 2023 is expected to see even more marketers and brands utilizing…
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Pin Campaigns in Facebook Ads Manager

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. Sometimes the simplest tools are the most helpful. Here’s how it works… Pinning in Ads Manager It doesn’t matter whether you’re viewing campaigns,…
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Emerging Marketing Trends to Monitor in 2023

If you asked 10 marketers to predict the emerging marketing trends for 2023, you’d get 10 different orders of priority. It’s equally likely that there would be at least a few trends that everyone would validate as being critical to the success…
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Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge. By utilizing technology to support direct mail…
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7 Consumer Behavior Trends Marketers Are Watching

As we enter a new year, the question of what consumers really want is on every marketer’s mind. Delivering on what consumers want (which, spoiler alert, is what content marketing is all about) has become the new business battle ground. The…
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How We Use Revisions To Give Our Clients What They Want

Learning how to revise your content efficiently can do more for your business than you may think. Making the most of editing tricks allows you to share constructive feedback with your copywriter and build a portfolio of high-quality content.…
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Elevate B2B Social: Optimize Your 2023 Social Media Marketing With Our Top 10 Posts

In 2022 B2B marketers have continued to find creative new uses of social media marketing as the marketing world experienced another year exploring uncharted territory. We've been fortunate to feature many fine articles on our blog over the…
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