Happy Holidays from the TopRank Marketing Team

We are so thankful for our clients, partners, family and friends like you that have helped us rock 2022 with innovative content, authentic experiences and countless opportunities to bolster diverse talent, highlight industry voices and elevate…
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5 Steps to Improve Lead Generation ROI

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising…
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How to Create a Video Funnel with Facebook Ads

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. There are many ways that you can do this, but let’s focus on a video funnel. The weakness of video…
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Momentum ITSMA Marketing Vision 2022: The Journey to Thought Leadership Marketing Excellence

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences”…
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5 Top Tips To Drive SEO & PPC Fusion

How can B2B marketers make the best use of marketing budgets in the face of economic challenges? When it comes to online marketing, search engine optimization (SEO) and pay-per-click (PPC) advertising weigh in as two of the most important…
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Why Great Top-of-Funnel Content Matters for Lead Generation

When a storm is on the horizon, everyone battens down the hatches, boards up the windows, and hunkers down to wait it out. Right now there’s a recession on the horizon for B2B businesses, and we can see the storm preparation starting. Budgets…
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The Secret of Using Emotional Headlines

Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. By using specific language in content marketing and copywriting,…
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Control Which Websites, Pages, Apps, and Videos Your Facebook Ads Appear On

Meta offers the ability to control where your ads appear. Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. If necessary, you can restrict the category of content or which properties can show…
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4 Best Practices for Association Web Design

Your association needs a strong digital presence to stand out from the crowd. In fact, it’s estimated that you only have seven seconds to grab someone’s attention before they click away to the next website. With such a short time period…
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8 Video Marketing Trends You Need To Know for 2023

Video marketing trends have evolved into one of the most important aspects to consider for your content marketing strategy. Whether it’s a 30-second ad, vlog or live footage, featured videos in your content is one of the most popular and effective…
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Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 41 percent of marketers have said that they plan to increase their influencer marketing spending in 2023, with 34 percent of B2B marketers having noted that they plan…
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The Proven Framework For Building A Thriving Community

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Liz Lathan In this episode of the Duct Tape Marketing Podcast, I interview Liz Lathan. Liz is a community…
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