25 Women Who Rocked as B2B Industry Influencers in 2022

Over the past few years aka "the Covid years" the role of influence in B2B marketing has grown significantly. Our 2022 research report, The State of B2B Influencer Marketing, reported that 85% of B2B marketers believe that interest in working…
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What To Know Before Starting A Podcast

What To Know Before Starting A Podcast written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dan Franks In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president…
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TikTok and Instagram Reels Safe Zones Templates for 2023

As I’ve jumped into this new challenge of short-form video, one little thing has nagged me: My videos weren’t appearing the way I expected them to. This was due to a few issues that covered or impacted my video: 1. Icons displayed…
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Elevate B2B Content: Learn From Our Top 10 Content Marketing Posts

What were the top B2B content marketing articles that published on the TopRank Marketing blog this year? Content encompasses nearly everything we read, watch, or listen to, and as our CEO Lee Odden said years ago, it also represents a significant…
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How To Create The Perfect Self-Employed Ecosystem To Attract The Success You Want

How To Create The Perfect Self-Employed Ecosystem To Attract The Success You Want written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeffrey Shaw In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey…
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Why Being Human Is Your Brand’s Biggest Asset

Why Being Human Is Your Brand’s Biggest Asset written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jacqueline Lieberman In this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. Jacqueline…
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Maximize Relevance in Your Facebook Ads: Target Website Visitors Who Viewed Multiple Pages

Relevance is an important factor for the success of your Facebook ads. One way to target a relevant audience is by isolating those who viewed the most pages of your website. Assuming you have the pixel on every page of your website, you can…
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Elevate B2B Search: Optimize Your 2023 With Our Top 10 SEO Posts

Search marketing has elevated and grown in numerous ways throughout 2022. At each of the shifts and changes in the search marketing landscape along the way, we've done our best to not only cover each twist and turn, but to also offer relevant…
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Elevate B2B Marketing News: B2B Data Quality Investments, Google Updates Quality Guidelines, & Ethnic Diversity In Marketing Study

Changes to California's Privacy Law Will Affect B2B Brands When B2B exemptions to the California Consumer Privacy Act (CCPA) end in January 2023, privacy notices when engaging leads and other changes will be required for compliance with the…
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Scaling Your Agency Without Adding Overhead

Scaling Your Agency Without Adding Overhead written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. Today, we have the ability…
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The Definitive Guide To Instagram Marketing

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jenn Herman In this episode of the Duct Tape Marketing Podcast, I interview Jenn Herman. Jenn is a social media consultant,…
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How to Use Digital Ads Data to Improve Your Brand Story

Many businesses want to tell a more compelling and impactful story that will result in greater business and revenue. In a recent analysis of our digital ads data, we at Squadhelp.com, a world-leading naming platform, came away with a greatly…
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