Where Are Facebook Conversion Events Firing?

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where…

How Influencer Marketing Can Drive a Full Funnel Content Strategy

In case you’re new to the blog, our agency is pretty sold on B2B influencer marketing. Now, when we say influencer marketing, we’re not talking about tanned and toned Gen Z’ers sitting poolside, endorsing your SaaS solution. At least…

What Is Domain Authority and Why Is It Important?

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? How…

How Much Should Content Marketing Cost?

There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend. Each business’s content marketing costs will depend on how developed their existing…

6 Principles of High-Converting Landing Pages

High-converting landing pages are one of the most important components of your brand’s web presence. They’re often the equivalent of your first impression with potential customers, and they’re your best opportunity to capture leads. Without…

4 Steps to Creating a Successful Agency Marketing System

4 Steps to Creating a Successful Agency Marketing System written by John Jantsch read more at Duct Tape Marketing Running a successful marketing agency is no easy task. It requires careful management of resources, strategic planning, and keeping…

How To Quickly Double Your Sales

How To Quickly Double Your Sales written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Amanda Holmes In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International…

The Winning Agency Formula For Steady Growth And Continuous Profit

The Winning Agency Formula For Steady Growth And Continuous Profit written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Marcel Petitpas In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas.…

Elevate B2B Marketing News: B2B Visual Search, ABM Use Rises, LinkedIn’s New B2B Search Features, & Google’s New Headline Limits

The Top Strategies B2B Marketers Plan to Explore in 2023 42 percent of B2B marketers have indicated that they plan to explore artificial intelligence (AI) marketing and sales strategies more in 2023, with 32 percent pinpointing video marketing,…

Hey Marketing: An Inquiry Is Not A Lead

The main goal for Marketing in  B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue.  Some marketers define anyone who fills out a form or attends an online or physical event as a lead. But I’m…

How to Improve your Employee Experience From the Ground Up

We’ve all been there, stuck in a job where management treats you like a number, not a person. It’s a soul-sucking feeling that can make even the most passionate employee hate coming to work. The last thing you want as a manager…

Grow Your Business Faster Through Experimentation

Grow Your Business Faster Through Experimentation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Warden In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO…