Instagram Vs. Facebook: Which One Has a Brighter Future and Why?

In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an immediate shoring…
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Finding the Balance Between Offline & Digital Marketing – 3 Tips to Ensure a Healthy Marketing Mix

Offline marketing is not dead. In fact, it’s never been more alive. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. Digital spending is estimated…
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How to Create Memorable B2B Experiences for When Your Prospect Is Ready to Buy

The concept of jogging someone’s memory seems, on its surface, like an unscientific and inscrutable undertaking. Memories and mental associations pop up at random. Right? The smell of a bakery reminds you of grandma’s cinnamon rolls. The…
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5 Stages Of Marketing In The Customer Success Track

5 Stages Of Marketing In The Customer Success Track written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m…
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11 Types of Marketing Collateral You Should Be Creating

Does your business consistently share several types of marketing collateral? If not, you’re missing out on major opportunities for conversion. Sure, the product descriptions and prices on your website are important – but they’re not enough…
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Top Customer Retention Strategies for B2B Marketers in 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention, it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts,…
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The Seven Levels Of Adaptive Innovation

The Seven Levels Of Adaptive Innovation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve Miller In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine…
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B2B Twitter Alternatives: Mastodon, Post & Others Offer New Marketing Opportunities

Where are B2B marketers turning to fill the void an increasing number of brands are facing having paused or left the Twitter platform? Increasing numbers of brands and users have turned away from Twitter since its recent ownership change and…
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How to Avoid Getting Fooled By Readability Tools

Seasoned marketing professionals know that readability tools can send you down a rabbit hole. But if you’re new to the idea of readable content, you may be surprised by how misleading readability tools can be. Content that’s easy to read…
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How To Improve Your Local Marketing Strategy

How To Improve Your Local Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Nelson In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold…
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Elevate B2B Marketing News: Top-Growing Ad Channels For 2023, Marketing Narrative Study, Google’s New Landing Page Report, & Broad Reach In B2B Data

5 Major Takeaways From This Year's ANA B-to-B Marketing Virtual Conference B2B marketers can achieve market share expansion and greater outcomes when they focus on a broader reach, while a connection between data and creativity builds more…
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A Guide To Building An Authentic And Powerful Personal Brand

A Guide To Building An Authentic And Powerful Personal Brand written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Bull In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling…
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