3 Essential Elements for Delivering Exceptional Experiences

Today, the importance of delivering high-quality experiences to customers as they encounter and interact with a brand cannot be understated. In fact, a whopping 85% of marketers who participated in a recent Ascend2 survey said that delivering…

Elevate B2B Marketing News: Rising B2B Tech Investment, ChatGPT Goes Pro, Top Marketing Word Study, & New Global Ad Spend Data

B2B Marketers Prioritizing Data and Technology to Succeed in 2023 86 percent of B2B marketers have said they will invest more in technology during 2023 that they did in 2022, with 36 percent planning major increases, while 46 percent noted…

How To Build A Business That Builds Leaders

How To Build A Business That Builds Leaders written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer. Robert is the Founder and…

Why You Should Stop Settling For Plan B So You Can Unleash Your Full Potential

Why You Should Stop Settling For Plan B So You Can Unleash Your Full Potential written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Higgins In this episode of the Duct Tape Marketing Podcast, I interview Matt…

How Often Should You Update Facebook Ad Creative?

One way to combat creative fatigue is to change your creative. But, how often should you update your Facebook ad creative? This is a question I get a lot. Advertisers want a process. Should they update their creative every two weeks? Every month?…

B2B Marketing Trends That Will Grow Your Business in 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new…

Where to Find Data for Your Storytelling Content

Would you like to take your content marketing to the next level? Using data in your content marketing is what will help. As the name suggests, data-driven storytelling is creating stories based on data. Why Use Data for Storytelling? There…

The Prompt Whisperer: ChatGPT’s Rising Reach In B2B Marketing & The AI Revolution

How is ChatGPT artificial intelligence (AI) chatbot technology poised to revolutionize B2B marketing in 2023, and what dangers do marketers and brands need to navigate in order to make the most of it? For a prototype that launched a mere…

How Demand Generation Marketing Can Speed Up Growth Campaigns

When it comes to driving growth for your company, you can’t afford to overlook the value of demand generation marketing. With a comprehensive demand generation strategy, you can create interest in and desire for your products or services.…

10 Digital Marketing Tips From Top Brands

There is no doubt that digital marketing is crucial when it comes to the success of any business no matter what industry you are in. So what are the best digital marketing tips and tricks that we can apply from bigger (better funded) brands? The…

How to Build the Perfect Content Marketing Funnel

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic, generate leads and secure conversions. All you need is an effective…

3 Ways to Gain Visibility Into Your E-Commerce Marketing Performance

The pandemic thrust digital marketing into the limelight. Marketers saw their budgets increase by nearly half in 2021. Many forecasted that 2022 would see even further growth, as well. Even for those looking to balance minimal spend for optimal…