ChatGPT Wrote a Movie

I’ve been experimenting with ChatGPT and trying to understand how we can use it for our marketing. In the meantime, I decided to have it write a movie. I then acted (badly) in it. Granted, this doesn’t feel like it’s directly…
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When Your Brand’s Customer Experience is Underwhelming — What To Do?

Managers are Routinely Unaware of How Customers Actually Rate Their Customer Experience. It’s a startling fact. We know 80% of organizations believe they deliver a “superior experience” to their customers; however, only 8% of customers…
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Standing Out From AI: Why Humanizing B2B Marketing Is Key In 2023

How can B2B marketers craft content that truly stands out from the growing volume of information that may be touched more by artificial intelligence (AI) than human hands? Faced with increasing automation from ChatGPT and other AI-infused…
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What Is a Content-Enabled Campaign?

Ever heard of a content-enabled campaign? Content-enabled campaigns refer to a series of strategies that align content and demand generation in order to create a dialogue with your audience. They help deliver content based on buyer needs and…
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The Why and How of Internal Link Building for SEO

If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. Although its…
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How to Use ChatGPT to Generate a Facebook Ads Strategy

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business. Those…
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What Are The Biggest Challenges Marketers Face In 2023?

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle…
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The Sweet Spot for Getting to Know B2B Influencers

Blind pitching rarely works. It sometimes works, but not to the level you need for a meaningful relationship. For real success in B2B influencer marketing, a real relationship is needed. What motivates influencers to work with a B2B brand?…
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How to Make Your Nonprofit Website a Marketing Machine

While their marketing tactics may differ slightly from those of for-profit businesses, marketing is just as crucial for nonprofits. Your nonprofit needs to employ a successful marketing strategy to acquire new supporters and drive donations…
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The Competitive Psychology of Pricing for E-Commerce

Pricing for e-commerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might…
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The Ultimate Guide to a Content Marketing Strategy That Delivers ROI

This is the longest post I’ve ever written. It lays out all the content marketing strategy steps you need to achieve success that I’ve been learning and chasing my entire professional career. Buckle up and enjoy and please let me…
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The Best Marketing Events Happening in 2023

Marketing is changing faster than ever. While many marketers started venturing out to a few events this past year, 2023 is shaping up to be a big year for marketing events. This is also putting pressure on marketing event organizers to bring…
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