How To Rebrand Your Business: 9 Smart Steps

There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be…
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Elevate B2B Marketing News: LinkedIn Tops 900M Members, Microsoft’s Growing OpenAI Investment, & New Global Digital Trends Report

LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement Microsoft’s latest quarterly performance report has revealed that its LinkedIn (client) professional social network has topped the 900 million member…
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Growing Your Audience (And Your Revenue) With A Book

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast, I interview Matt Briel. Matt is an entrepreneur…
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The Secret To Attracting Your Ideal, High-Ticket Clients

The Secret To Attracting Your Ideal, High-Ticket Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russ Ruffino In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the…
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Conditional Formatting Disappears from Facebook Ad Reports

Oh boy. This keeps happening. Just yesterday, I wrote about how Inspect Tool has gone away. And now it’s conditional formatting. This feels like a replay. But let’s walk through what advertisers are seeing, the benefits we lose,…
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How to Develop a Content Strategy (with Examples)

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. It helps the…
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Where Did the Inspect Tool Go?

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. It’s a magnifying glass icon on the right side of the screen. Here’s what it looked like at one…
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B2B Marketers on the Move: Elevating Top Marketing Talent in New Leadership Roles

As B2B marketers adjust to the changes that 2023 brings, the industry continues to offer growth opportunities as well as shifts that often seen to happen so fast that they are difficult to fully appreciate. For more than two decades now,…
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How Many Words Should a Blog Post Be?

Let’s cut to the chase. The simple answer from the research is clear: In general, blog posts should be more than 1,000 words. And longer content is more likely to rank higher in Google searches. The longer answer is a bit more complicated. Of…
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3 B2B Marketing Strategies to Double Down On

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in…
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How B2B Marketers Can Get More Leads from Content in 2023

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts…
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Meta Ads Metric Update: Accounts Center Account

Meta has rolled out an update to ads metrics that you may have spotted in Ads Manager: Accounts Center Account. It looks like a typo, but it’s a thing. Let’s take a closer look at what this is and where you’ll see it. Updating…
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