The Myth of Recession-Proof B2B Marketing & 3 Things To Do Instead

Is recession-proof marketing genuinely possible in the uncertain headwinds of 2023, and — if not — what can B2B marketers do instead to best weather the storm? Recession-proof B2B marketing may sound reassuring, however blindly buying…
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16 Demand Generating Content Formats That Aren’t a PDF

PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changing. When it comes to building buzz, holding attention, and reaching…
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How to Create a B2B Client Experience For Gen X Customers

It’s becoming harder and harder to differentiate your business based on products alone.  Therefore brands need to focus on the customer experience, both today and going forward. And if you own a B2B business, it appears that satisfying Gen…
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Top Content Marketing Agencies 2023

49% of marketers don’t know for sure whether their content is making money for them. John Wanamaker said that about advertising. Over 100 years ago. You shouldn’t have to deal with this dilemma with a measurable digital channel. Especially…
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How to Review the Capabilities of Your Marketing Agency

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners…
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There Are Some Crazy Things Facebook Advertisers Can Do with ChatGPT: Just Ask ChatGPT

ChatGPT and the prospects of a future fueled by AI have exploded into our consciousness during the past couple of months. It’s exciting, scary, and overwhelming. I, like most of us, am an AI novice. I’m learning all of this now.…
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The 8 Most Important B2B Marketing Metrics for CEOs

What do CEOs want most from their B2B marketing team? Clarity. They want to see results that clearly show their company’s marketing efforts are working and increasing ROI. CEOs expect to hold their marketing leaders accountable for reaching…
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What Recent Data Shows About The Rising Importance of Human Touch-Points in B2B Marketing

Are the human touch-points we use everyday as B2B marketers taking on greater importance in the face of record levels of digital content touched only by artificial intelligence (AI)? Facing increasing automation from ChatGPT and other AI-infused…
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Get Your Content Engine Running Before Hiring A Fractional CMO

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time…
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Thought Leadership in Action: Top Ten BI and Data Trends for 2023

As we enter a calendar new year, it’s always great to review key things we should be considering and getting ready for in the new year ahead.  In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic…
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6 Simple Ideas for Repurposing Blog Content

One of the themes of the global economy right now is how to do more with less. Repurposing blogs and other forms of content is one of the best ways to create more without having to spend additional budget. It also allows you to double-down on…
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The Cost of Bad Content Marketing

Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. And there’s a lot of it. But what is the cost of all this bad content? According…
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