Elevate B2B Marketing News: Google’s New Bard AI, Microsoft Adds AI To Bing, Business Trust Study, & LinkedIn Content Preferences Research

The evolution of B2B marketing in 5 charts 55 percent of B2B marketing executives have said that the length of purchasing cycles has increased, while 35 percent of B2B marketers consider the top technology investment obstacle to be organizational…
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Do You Need a Brand Messaging Framework?

Whether you’re doing a brand refresh or launching a new campaign, a solid brand messaging framework is essential for success. Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your…
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How To Buy Back Your Time And Reclaim Your Freedom

How To Buy Back Your Time And Reclaim Your Freedom written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dan Martell In this episode of the Duct Tape Marketing Podcast, I interview Dan Martell. Dan is an entrepreneur,…
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Mastering the Art of Listening

Mastering the Art of Listening written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Oscar Trimboli In this episode of the Duct Tape Marketing Podcast, I interview Oscar Trimboli. Oscar is the author of How to Listen:…
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Create a Meta Pixel Event that Fires After Viewing a Page for 60 Seconds

Quality traffic is important. When you run Facebook ads that direct people to your website, you care whether people immediately leave or if they spend more time there. That’s why custom pixel events are so important. What I’m going…
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How Much Budget Do You Need for Content Marketing?

By now, you know that a great content marketing strategy makes a positive impact on business results. If you’re a larger business, you need to show the world that you are a leader in your industry. As a startup, you need to get attention,…
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B2B Search Marketing: 5 Key Ways Generative AI is Changing the Future of SEO from Google’s Bard to Microsoft’s Prometheus-Based Bing

How is ChatGPT artificial intelligence (AI) chatbot technology changing search engine optimization (SEO), and how will the major shifts being implemented by Google, Microsoft and others alter the business marketing landscape of the future? During…
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Optimizing Content Promotion Channels To Increase Conversion Rates

Content marketing is a powerful tool for driving brand awareness, leads, and sales. However, creating high quality content is only half the battle. In order to see real results, you need to effectively promote that content to your target audience. There…
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8 Effective Ways to Drive E-Commerce Lead Generation

The internet– amplified by the pandemic– has revolutionized the way people acquire goods and services, thus giving birth to a robust e-commerce industry. There are 3.9 million e-commerce companies in the US, creating some heavy competition. With…
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Why LinkedIn Still Ranks #1 for B2B Marketers

LinkedIn has always held a special place in the hearts of B2B marketers, and the forecast for 2023 shows we can expect it to stay popular this year. Following trends from previous years, LinkedIn remains the top social media channel for engagement…
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It’s an AI Renaissance, and Yet Facebook Sucks at Detecting Basic Fraud

On one hand, we’re entering an AI Renaissance. ChatGPT and AI tools are exploding into our lives and will soon change the way we work, live, and play. And yet… Facebook still sucks at detecting basic fraud. These may sound completely…
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My Prediction for Content Marketing in 2023

Every year, Semrush releases their state of content marketing report. After downloading a copy (you should too!), I am happy to report that the state of content marketing is strong. One proof point: 69% of content marketers plan to increase…
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