What To Say To Get Your Way

What To Say To Get Your Way written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Berger In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally…
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The Top B2B Content Marketing Strategy Ideas to Consider Using Today

Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to? In the fast-paced world of digital marketing, it’s vital to stay up-to-date with the latest…
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How to Create and Align Your Content with the Buyer Journey

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And…
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B2BMX Speaker Spotlight: Pam Didner on Artificial Intelligence Impact on B2B Marketing

Where do B2B Marketers go for up to date information, great networking and insights on what's working in B2B Marketing? B2BMX is definitely on the list of events where business marketing professionals find what they need to succeed in the dynamic…
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Content Marketing For Sales Enablement

If your sales aren’t where you want them to be, you probably haven’t perfected content marketing for sales enablement yet. I don’t doubt that you have an amazing marketing department that’s constantly creating interesting, value-packed…
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Meta Verified Subscription Test Begins

And here we go. In an effort to increase authenticity and (let’s be honest) diversify revenue opportunities, a test Meta Verified subscription product will begin in New Zealand and Australia this week. Let’s dig into what this actually…
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Infographic: 15+ Reasons B2B Brands are Leveraging Influencer Marketing

What are some of the top reasons that B2B brands are leveraging influencer marketing in 2023? In the following infographic, we share 15+ valuable insights, take-aways and statistics that show how B2B brands and marketers are increasingly…
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How To Improve Your Content Conversion Rate

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. Luckily, our experts know…
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4 Ways To Measure Brand Awareness

What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Cars? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action. Brand…
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8 YouTube Optimization Features You Aren’t Using Yet

TL;DR YouTube Features to Improve Views and Engagement Add video branding watermarks Use video thumbnails for additional branding and improved experience Section videos using Chapters Repurpose content using mobile-friendly, short-form…
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Elevate B2B Marketing News: B2B Personalization Study, Content Driving More Revenue, Google’s New Link Guidelines, & Marketing Loyalty Data

B2C and B2B Customers Expect Personalized Content at Different Stages of the Purchase Journey 57 percent of B2B customers have said that they expect personalized content when discovering a company's products and services — compared with…
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The Dos And Don’ts Of Selling Your Business

The Dos And Don’ts Of Selling Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Barnett In this episode of the Duct Tape Marketing Podcast, I interview David Barnett. David is an Author,…
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