How to Create Great White Papers

White papers sometimes get a bad rap in the content marketing world as being super-technical documents best suited for equally technical companies and industries. But this perception is outdated. Today, all kinds of companies are producing white…
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6 Things Data Analysts Can Learn From Bestselling Authors

Data is beautiful. It reduces the confusing, chaotic noise of life and humanity into numbers and quantifiable patterns. And as a data analyst, it may feel like you have the keys to the world. The information you have, the problems you can solve… If…
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Revolutionizing Design with AI: Exploring the World of Generative Design

Revolutionizing Design with AI: Exploring the World of Generative Design written by Kyndall Ramirez read more at Duct Tape Marketing Marketing Podcast with Russ Perry In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry.…
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How to Do Guerrilla Marketing Like an Agency Pro (With Examples)

Did anyone else panic because of the Tubi commercial during the SuperBowl this year? As a Philly fan (in a room full of die-hard Eagles fans) we all screamed! This is just one recent example of effective guerrilla marketing. I mean who decides…
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15+ Top Tips For B2B Marketers To Optimize & Humanize LinkedIn Profiles

Since its formation LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its 2022 ownership change and subsequent policy shifts, in 2023 LinkedIn…
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11 Reasons We Love Content Marketing

At Marketing Insider Group, we love content marketing. Are we biased? Maybe. But we also have a good reason for it. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image.…
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Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. This is all about finding a way to show Facebook what a quality…
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Trust Statistics for 2023 that B2B Marketers Will Love

It’s almost Valentine’s Day, that commodified and commercialized celebration of the most bountiful and free resource we have. But cynicism aside, love in all its forms is a beautiful thing worth celebrating. And one absolutely essential…
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Best AI Tools and Trends Set to Rule in 2023 and Beyond

AI is now more mainstream than ever.  Seriously, it’s everywhere. With impacts affecting virtually every aspect of our lives – from everyday activities like shopping and content creation to innovative events like space exploration…
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What Is B2B Marketing?

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Soon B2B marketing…
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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM).  I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing…
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MOFU Content: How Middle Of Funnel Content Increases Your Conversion Rate

Recently there’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We have to do more than just grow the traffic on our website. We need visitors that convert to leads and paying…
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