How B2B Brands Can Elevate Their Marketing by Aligning with Audience Passions

My sister has an uncanny ability to buy the perfect present for everyone in her life. Every time she gives me a gift, I’m surprised at how thoroughly perfect it is — and most of the time, I didn’t even realize I wanted whatever it was…
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7 Website Redesign Mistakes To Avoid

Website redesign mistakes can ruin the face of your business. The design and functionality of your website play a major role in generating revenue, and ultimately determine whether or not your audience trusts you. In today’s digitally-dependent…
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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

A very young Wayne Gretzky was taught by his first hockey coach, his father Walter Gretzky, several important lessons. For those who are not hockey fans – Wayne is the all-time leader in NHL scoring and owner of 61 records, most will probably…
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Essential Tips and Tools for Researching Your Next Content Campaign

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned, or can be followed up on. However, what makes a strong piece of content stand out from the…
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Your 20-Step Checklist to Write the Perfect Blog Post

The perfect blog post does exist. One that draws in new audiences, keeps readers engaged, builds your brand reputation, improves your SEO rankings, and converts customers. There are more than 70 million blogs published every single month and…
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Which Marketing Communications Should You Personalize?

With the emergence of content “spam” generated by AI tools like ChatGPT and others, personalizing your marketing communications has become more important than ever. Why? Google has updated their algorithms to look for more helpful…
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Why Community Is The Last Great Marketing Strategy

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally-recognized…
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Elevate B2B Marketing News: B2B Gets More Customer Focused, Instagram Adds Lead Forms, Personalization Study, & ChatGPT Plus Launches

B2B marketing will be more digital, customer-focused this year [Data] Marketers will spend $6.16 billion on influencer marketing in the U.S. alone during 2023, which would be an increase of 23.4 percent over 2022, while 54 percent of B2B marketers…
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Convince and Convert’s Take on ChatGPT & AI

While AI has certainly been around for many years, ChatGPT has only been available since November 2022. It’s blown up in the marketing community really since the new year of 2023 and is taking over conversations in every industry like wildfire.  This…
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Put Your Video Caption Know-how to the Test [Cheat sheet included]

Pop quiz, hot shot. As consumer demand for online videos continues to climb, understanding how audiences interact with this type of content is a crucial consideration for digital marketers. Surprisingly, many people prefer the sound of silence…
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3 Recent Facebook Ads Manager Updates

Facebook Ads Manager is changing all the time. There were three recent changes that may not have been big enough to create a lot of noise individually, but you need to be aware of them. In this post, we’ll discuss the following: The return…
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The Story Of A Young Entrepreneur Building A Better World With A Nonprofit

The Story Of A Young Entrepreneur Building A Better World With A Nonprofit written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Camden Francis In this episode of the Duct Tape Marketing Podcast, I interview Camden…
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