5 Types of AI All Marketers Should Know About

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email…
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Evergreen Content Smarts: How to Create (and Update) Timeless Blog Posts

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Evergreen content is a collection of content that is relevant to your target audience for years to come. In other words, evergreen…
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Custom Events to Replace Link Clicks

These actions are way better than link clicks… You may want to drive traffic to your website with ads, but your goal isn’t a sale or lead. The link click and landing page view aren’t good enough. This is one benefit of custom events…
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Meta Verified is Coming to Businesses

Back in March, Meta rolled out Meta Verified for creators, which didn’t include businesses wanting verification. That’s changing now. Businesses can get verified on Facebook and Instagram to get access to the following benefits: • A verified…
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19 Content Marketing Best Practices to Propel Your Growth

Everyone knows they need content. That’s not the problem. In fact, I’d argue that most brands publish far too much mediocre or low-quality content. According to WordPress’s own numbers, websites publish over 70 million new posts each month. Think…
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To Niche or Not to Niche: The Pitfalls of Over-Specialization

To Niche or Not to Niche: The Pitfalls of Over-Specialization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about…
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Top 50 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals…
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Creating Snackable Social Content in Financial Services Content Marketing

“Pivot quickly” is not a directive that marketers in the financial services industry would call typical. In an old school industry, with no shortage of compliance guardrails and regulatory red tape, the directive is more like: “Turn this…
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Should You Listen to Meta Ad Reps?

Well, it depends… First, do they know what they’re talking about? In some cases, you will know more than your rep. You absolutely can get bad advice from them. Don’t waste your time with a clueless rep. Second, know that they have…
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How to Test Meta Conversion Events

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your…
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How to Navigate the New Era of Customer Expectations

How to Navigate the New Era of Customer Expectations written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer In this episode of the Duct Tape Marketing Podcast, I interview Jay Baer, a business growth and customer…
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Custom Event for Embedded YouTube Video

This might be my favorite custom event. When someone plays an embedded YouTube video on my website, an event fires. That event captures: • URL it was on, • Title of the video, • Percentage of the video that was watched • Total time watched…
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