B2B Marketing Expert Interview Series: Feeling B2B with Ann Handley #MPB2B

We’re feeling the excitement mount as we are now just over two weeks away from the MaketingProfs B2B Forum! As a lead-up to this event, we’ve been sharing an ongoing interview series, “Feeling B2B,” exploring the emotions behind B2B…
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White Label Content Marketing: Why, When and How

As marketers and content creators, we all know that content is king. But keeping up with demand and consistently producing high-quality content is a tall order, especially for small businesses with limited in-house resources. That’s where…
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Where Did Ads Manager Updates Go?

One of the best ways to stay on top of Ads Manager changes is through the Ads Manager Updates sidebar. There’s one problem: IT’S GONE. In Ads Manager, click on the Help icon on the left. Normally, you would see an option for Ads Manager…
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A Guide to Meta Ads Placements

Meta ads placements have been a moving target over the years. What the placements are and when you should use them are constantly evolving. How we approached placements five years ago is not the same as how we should approach them now. In this…
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How to Plan a 1-Minute Video

Here’s how to structure a 1-minute video… I’ve figured out that about a minute is the perfect length of time for a short-form video. Especially when doing tutorials like I do, you need enough time to explain something. But you don’t…
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6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” But what if we told you that you shouldn’t bother with content marketing at…
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Elevate B2B Marketing News Weekly Roundup: Influencer Marketing’s Growing Importance & Adobe’s New AI

Improved B2B Marketing and Sales Alignment Bodes Well for Growth 51 percent of B2B marketers have said that they are aligned with sales in 2023 — up from 44 percent during 2022, while 53 percent of B2B salespeople noted alignment with marketing…
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Are You Using Link Clicks Wrong?

That doesn’t mean what you think it means! One of Meta’s most prominent metrics is Link Clicks, and most advertisers have no idea what it means. Link clicks include clicks, taps, or swipes on links to websites, app stores or app deep links,…
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Which Content Formats Work for Your Audience?

When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles. Written content is often less expensive…
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Top 5 Effective Marketing Trends for Higher Education with Examples

Forty-one percent of prospective U.S. college students feel unsure about enrolling in college. A 2022 Edge Research found that prospective students may have delayed enrolling because of psychological factors such as the fear of a “too…
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How to Monitor Your Competitors to Increase Conversions

Competition exists in any niche. It’s an unavoidable challenge for any business. But there’s one positive thing about having competitors: You can learn a huge deal from them. And that is how you evolve and innovate your business, by having…
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How Often Do Lookalike Audiences Update?

Once you create a lookalike audience, Meta says it may take 6-24 hours for your Lookalike Audience to be created. Their documentation also says you don’t need to wait for that creation to complete, and that you can use it for targeting right…
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