The Secret to Consistent Content Creation

Look, I hate titles that include words like “Secret.” It feels like click bait. My titles are normally boring as a result. But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have…
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Do Old Verified Pages Get Benefits?

What happens to my verified Facebook page? Now that Meta is rolling out Meta Verified for businesses on Facebook and Instagram, I’m curious how this impacts businesses like mine. I haven’t signed up for Meta Verified, but my Facebook page…
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Building a Seamless Healthcare Customer Journey: Integrating Email and Marketing Automation

In today’s rapidly evolving healthcare landscape, patients and caregivers are seeking more personalized and responsive care experiences.  The pressure on healthcare providers to meet these expectations is mounting, and traditional methods…
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Content Marketing World 2023: Make Sure You Catch These 10 Sessions #CMWorld

Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Thirteen years! Just think about how much has changed in that time – not just in marketing, but…
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AI-Powered Video Translation

Did you know I speak Spanish fluently? Unfortunately, I don’t. But with the help of AI, it’s a virtual reality. Using a tool called HeyGen, I uploaded a video that features at least 30 seconds of me speaking. It then regenerated…
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Create a Custom Event for Quality Traffic

Here’s the best way to measure quality traffic with Meta advertising… The home base for my business is my website, and the engine that makes it go is my blog. I write 100 blog posts per year, and sometimes more, teaching the most advanced…
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Hidden Advantages of Custom Events to Meta Advertisers

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But…
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What Can Content Aggregator Services Do for Your Brand?

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this:…
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How Google’s Search Generative Experience Impacts Content Marketing

Google’s gearing up to redefine how we experience search. Gone are the days of merely matching keywords; the tech giant is now leaning into the power of artificial intelligence to truly understand and cater to what users are seeking. Through…
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Elevate B2B Marketing News Weekly Roundup: Experiences Drive Brand Success, New Dall-E 3, & X’s Paid Future

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having…
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Content Creation: The What, Why and How

Content creation is a core part of every brand’s marketing strategy (or at least it should be). But its actual execution can take many forms. There are several types of content creation, and brands definitely don’t have to go it alone when…
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How to Improve Meta Verified

Getting more people and businesses verified is good for users, businesses, and Meta. The more confident you are that people are who they say they are, the better the experience. But Meta needs to separate verification from the paid subscription. Many…
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