Elevate B2B Marketing News Weekly Roundup: Influencer Spending To Rise In 2024 & LinkedIn’s New Accessibility Features

B2B digital ad spend lags post-pandemic, hinting at prolonged recovery U.S. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4 percent accounted for by LinkedIn and Meta alone, while almost half of U.S. digital…
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Why Content Marketing Is Important

Content is a fundamental aspect of every business in the digital world we live in. Content serves as the touch point that brings companies, customers, partners, employees and investors together in a community around a brand. Content marketing,…
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How Long Should it Take to Gain Traction?

How long should it take content creators to gain traction? Probably longer than you think… So many content creators give up because they have unreasonable expectations. You need to consistently and obsessively create content. Not for a…
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Why Directors of Marketing Are Miserable

How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer? Well if you are a director of marketing or a marketing manager, you are not…
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How Customer Loyalty Is Really Earned

You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription…
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Be Willing to Suck

“This is gonna suck, and that’s okay.” It was one year ago today that I said this in a video on TikTok. It was my breakthrough moment. That video did suck. But that was the whole point. I wasn’t trying to create something…
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Do You Need Q4 Strategy Help?

I’m taking on a VIP for Q4. Is it you? If you’re running Facebook ads this holiday season, you know how critical these three months are. Whether you’re an ad agency looking for ideas or a brand advertising your own products, I can help…
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How Long Does It Take for Content Marketing to Actually Work?

A year ago, someone I know gave a keynote at one of the largest conferences in the industry and said that the one question no one answers that everyone wants to know is “how long does it take content marketing to work?” He said that…
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Custom Event Bug in Ads Manager

Do you have this problem with custom events? I initially thought I was alone in this, but I’ve been hearing from others who are experiencing this bug, too. It’s annoying, but there’s a fix. If you create custom events, you’ll want to…
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How to Master Clarity in Communication

How to Master Clarity in Communication written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve Woodruff In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Woodruff, whom has spent the past…
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How to Eliminate the Headaches of Outsourcing

How to Eliminate the Headaches of Outsourcing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeremy Kenerson In this episode of the Duct Tape Marketing Podcast, I interviewed ​​Jeremy Kenerson. Jeremy’s…
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What Do You Want People to Do?

When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. If you were to look over someone’s shoulder while they visited your website, what are the things you’d want them to do? In some cases, there may be Meta…
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