Five Steps to Generating & Converting More Leads in 2024 and Beyond

Digital marketers tend to focus on generating more traffic to a website. This is where marketing budgets are usually spent. Yet, making the most of that traffic you acquire is a much smarter (and more effective) digital marketing strategy. First…
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The Future of Ad Tracking: Navigating the Google Analytics Landscape

The Future of Ad Tracking: Navigating the Google Analytics Landscape written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Julian Juenemann In this episode of the Duct Tape Marketing Podcast, I interviewed…
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Facebook Removes Rooms from Groups

Facebook is removing Rooms from Groups. We received the following message when starting a Room in my private Facebook group: “Rooms in groups will be removed on November 16. Starting November 10, new group rooms can’t be created. Following…
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Custom Events Deep Dive

Custom events are one of my favorite tools for Meta advertising. This is a deep dive to help you learn more about what they are and how you can use them. 1. Custom events are conversion events that occur on your website and fall outside of the…
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The Future of Meta Ads Targeting

In a previous post, I discussed how you should approach Meta ads targeting now. Things have changed quite a bit, and it’s important that you evolve with those changes. But, what does the future of Meta ads targeting look like? I don’t…
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The Digital Tools Every Business Owner Needs & The Exact Ones I Use

The Digital Tools Every Business Owner Needs & The Exact Ones I Use written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I decided…
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This Never Works!

This NEVER works! Before making or accepting this type of statement related to Meta advertising tools, features, or strategies, ask WHY it didn’t work. It didn’t work for YOU THIS time. But what are the factors that could have contributed…
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Meta Removing Manual Placements?

This is intentionally bad design… Meta is burying manual placements, and it’s not clear if this is a test or the rollout of an official change. In this version, the Placements section of your ad set appears to be locked in. If you click…
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I Don’t Batch My Videos

I don’t technically batch my videos… I’m often asked about my routine for recording and editing. The assumption is that I batch them. In other words, I set aside a specific day to record a bunch at once. That doesn’t work for me.…
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How to Identify and Nurture Your Top 20% Profitable Clients for Long-term Success

How to Identify and Nurture Your Top 20% Profitable Clients for Long-term Success written by John Jantsch read more at Duct Tape Marketing You know those mornings when the alarm rings, you see a client meeting on your schedule, and your energy…
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The Resilient Entrepreneur: How to Win in a Hostile Economy

The Resilient Entrepreneur: How to Win in a Hostile Economy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Chris Guillebeau  In this episode of the Duct Tape Marketing Podcast, I interviewed Chris…
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Lighting Setup for Short-Form Video

Here’s how I set up my lighting for video recording… 1. I use two Neewer 90 Watt LED lights that are mounted to each side of my desk. You can adjust the brightness and warmth for each light using a remote. 2. I have a small, 12 x 11…
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