Value Optimization for Advantage+ Shopping Campaigns

Ever since Meta launched Advantage+ Shopping, we’ve seen additional releases of enhancements every month or so. Another example: Value optimization. In this post, we’ll walk through where to find this, what it is, and how you might…
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How to Transition from Doer to Orchestrator and Scale Your Agency

How to Transition from Doer to Orchestrator and Scale Your Agency written by John Jantsch read more at Duct Tape Marketing Scaling your marketing agency is a dream that many of us in the business world share. We embark on our entrepreneurial…
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Are You Still Not Posting On Social Media?

There is an observation in social media called “Participation Inequality” or the “1% rule” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a…
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How to Gain Buy-In for Content Marketing

You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers. So do the 91 percent of B2B marketers (per CMI) who are using content marketing today. But, chances are,…
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The Platform Owes You Nothing

Consider this a warning if you’re an online creator who relies on your content and the audiences you built with it to drive revenue. DO NOT take it for granted. DO NOT assume that what works today will work tomorrow. News feed algorithms change.…
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4 Ways Business Blogging Helps Your Company Grow

Are you taking advantage of the massive benefits of a blog to grow your business? If not, you’re missing out. Publishing a blog is one of the best ways to connect with your audience and drive long-term growth. In fact, businesses with a blog…
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Reels Ads Updates

Reels ads are getting some updates! Just in time for the holidays, Meta announced the following changes… 1. Collections Ads for Reels feature one large video or image and a row of square images at the bottom to promote related products. 2.…
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Why Working Less is the Secret to Earning More

Why Working Less is the Secret to Earning More written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Alyson Caffrey In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the…
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Three Metrics for Call Ads

You need to use these three metrics if you run call ads… You can create ads to get people to call your business. A CTA button will initiate a call to the number you provide. You can also provide an option for the person to request a callback…
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast, I interviewed…
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How to Approach Meta Ads Targeting Now

Meta advertising is nothing like it once was. The role of the advertiser has changed. New tools and features have emerged. The strategies have evolved. And if you approach targeting now like it’s 2018, you’re going to struggle. Unfortunately,…
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Campaign Objectives for Conversions

Slow down. Keep it simple… Advertisers often obsess unnecessarily over campaign objectives. When promoting a conversion event, you could technically use one of three objectives: 1. Sales 2. Leads 3. Engagement In each case, there’s a…
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