Custom Events Aren’t Updating

Why aren’t your custom events updating? I’ve been hearing from advertisers who aren’t getting reporting for their custom events. They’ve been using these events for months or years, and they just stopped populating. The reason why those…
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Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment

What Makes B2B Tech Buyers Distrust Brands? [Report] 42 percent of B2B technology buying decision-makers have said that providing case studies was the top way that B2B marketers could build trust with them, with 35 percent pointing to providing…
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Struggling With Your Brand’s Story? Follow These 10 Tips for Better Storytelling in Your Content Marketing

Are you one of the many brands struggling with how to connect with your target audience? 30% of marketers cite creating content that resonates as a top challenge, while 55% find it difficult to attract quality leads. Today’s buyers demand…
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25 Top Paid and Free SEO Tools for Business Owners and Agencies

Surely, you appreciate that search engine optimization is critical to online success. Websites with high rankings always get more traffic and leads, as organic search has a higher return than other marketing efforts. However, with more SEO tools…
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Testing the Limits of Branding: What It Can Fix and What It Can’t

Warren Buffett, investor and philanthropist, understood both the power and the fragility of brand: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” he famously…
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Behavioral Targeting Ban in EU

We need to talk about this… If you’re an advertiser, you’ve probably seen an article recently about how Meta will be banned from behavioral targeting in the European Union within two weeks. I’ve had so many people send it to me. It…
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The Importance of Simple Messaging for Marketing Success

The Importance of Simple Messaging for Marketing Success written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann,…
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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed…
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Budget Scheduling

Check it out, Meta is rolling out Budget Scheduling… When you set a daily budget in the ad set or while using Advantage Campaign Budget, you may see this option for Budget Scheduling: “You can now schedule budget increases in advance…
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Attribution Setting Deep Dive

This is a deep dive into Meta’s Attribution Setting. Here are some notes… WHAT IS THE ATTRIBUTION SETTING? This comes into play when using the Website conversion location (found when using the Sales, Leads, or Engagement objectives).…
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Conditional Formatting is Back

Back in January, this feature disappeared. Then it returned very briefly, only to disappear again. Hopefully this time, conditional formatting is back for good. When you create a custom ad report, either click Format on the right… …or…
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Why Empathy in Marketing Is More Important Than Everything Else

Data and tools have revolutionized the world of marketing. It’s become an invaluable asset in targeting audiences and building personalized experiences for individuals. While it’s an indispensable tool in company decision-making, it doesn’t…
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