Always-On Marketing: Embrace Content, Kill the Campaign

Why do only 29% of B2B marketers believe that their content strategy is very successful? Probably because the rest are forgoing always-on marketing in favor of old-school, one-off campaigns that don’t work anymore. In contrast, always-on marketing…
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7 Persuasive Tactics for Backlink Outreach

Have you ever wondered what really makes a website stand out in the crowded online space? It’s not a fancy design, a big brand name, or even the platform you’re using. It’s your reputation. Imagine the internet as a big party, and the…
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Revitalizing Your Nonprofit’s Image: 4 Steps to Rebrand

It’s no secret that, in order to further your nonprofit’s mission, you need to attract supporters to your organization and inspire them to take action. That’s why you likely put a lot of time and effort into cultivating your organization’s…
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19 Amazing Examples of the Best Brands on Social Media

Everyone’s on social media these days, and it’s no surprise that more and more people are joining every year. Image Source: Oberlo Big platforms like Instagram, Facebook, Twitter, and TikTok let businesses talk to customers all over…
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Reminders Ads for Instagram Placements

There’s a new optimization option in Ads Manager for Reminders Ads using Instagram placements… Using the Engagement objective, select “On Your Ad” as the conversion location. Click the Engagement Type dropdown menu and select “Reminders…
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Elevate B2B Marketing News Weekly Roundup: LinkedIn’s Collaborative Articles, New Trust Barometer Report & Gated Content in B2B

Which Core B2B Marketing Responsibilities Have Most Increased in Importance? [Study] Analytics and performance measurement has seen the greatest increase in importance among the key marketing responsibilities of B2B marketers, followed by content…
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17 Tips for Creating Highly Shareable Content

Content marketing is a low-pressure yet effective way to earn attention from your target audience by offering useful insights and expert advice. Over time, repeat visitor engagement produces high-quality leads who already know and trust your…
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What You Own

Just because you built it doesn’t mean they’re comin’… Don’t build your house on rented land, they say. It’s not that simple. Having something you own is less than half the battle. You should have your own website. You should…
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Unlocking Success: Expert Insights On Content Marketing Strategies For Your Business

Did you know there are nearly five billion active internet users globally? Well, that accounts for 69% of the world’s population. It also means there is a ton of opportunity for your business to engage with an audience and drive higher sales. Now…
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5 Findings on AIs Impact on SMB Marketing

Artificial Intelligence (AI) has ushered in a transformative marketing era for small and medium-sized businesses (SMBs), specifically in marketing.   It’s more than just a buzzword; it’s a game-changer. AI-driven tools and algorithms…
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Should You Focus on One Platform?

Be wary of strategies that are easy to agree with. Ask yourself WHY people agree. Here’s an example… “You can’t be everywhere. Focus on one platform and be great there.” People love that advice. Those who are focusing on one…
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Unlocking the Power of Social Media: How 56% of Loyal Customers Are Born

Building a solid customer relationship is more important than ever with the surge in online interactions and consumer expectations. According to a study on brand loyalty, 62% of millennials are more likely to buy a product if the brand engages…
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