Ad Limitations on Subscribers

If you subscribe to an ad-free Facebook or Instagram in the EU, “Your ability to advertise and monetize with ads will be limited.” From “Understand how subscribing to use Meta Products without ads limits your ability to advertise…
Read more

Customer-Centric Marketing: A Content-Focused Guide

Dear marketing professional, meet your new (very demanding) boss… Your customer. Today, top marketers are using content marketing not to persuade, but to engage with the consumer, meeting buyers where they stand, providing what they want. With…
Read more

Is Content Marketing More Effective Than Native Advertising?

I often find myself talking with fellow marketers, agency representatives, and even editors of marketing publications. To my surprise, a lot of them think that native advertising and content marketing are one and the same. Let’s set the…
Read more

Streamlined Purchase Through Amazon

Meta and Amazon announced that you’ll be able to buy from Amazon directly from ads on Facebook and Instagram without leaving the apps. For that to work, users will need to link their Facebook or Instagram profile to their Amazon account. Amazon…
Read more

SEO Trends for 2024: SGE, People-First Content, and More!

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remains the same — SEO is about making websites easy…
Read more

The Art of Customer Recovery: Transforming Negatives into Positives

The Art of Customer Recovery: Transforming Negatives into Positives written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of The Duct Tape Marketing Podcast,…
Read more

The Great Shift: How to Master AI and Lead the Future of Content and SEO

The Great Shift: How to Master AI and Lead the Future of Content and SEO written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of The Duct Tape Marketing Podcast,…
Read more

Optimize Creative with Flexible Formats, But I Have Questions

Meta is rolling out a new feature to help with creative optimization of your ads called Flexible Formats. It’s actually pretty interesting. But, documentation is limited and I have lots of questions. I don’t have all of the answers…
Read more

B2B Marketers on the Move: Spotlighting Autumn B2B Industry Leadership Talent

As November marches ahead towards 2024, so to do exciting new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization, the industry continues…
Read more

Subscription vs. Ad Data Prompt

It’s happening… Facebook users in the EU are starting to get this prompt. These screens were shared with me by a reader. Meta is clear about what this is: Make a choice about your ads. As part of changing laws in your region, you can…
Read more

The 2023 B2B Influencer Marketing Report: Key Insights & Takeaways

When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. I can’t wait to lead our team to new heights. What makes B2B marketing special right now is we’re finally —…
Read more

Flexible Formats Creative Optimization

There’s a new creative optimization option in Ads Manager… Using only the Traffic objective for now, select the Website conversion location. When you create an ad, you’ll see something new under format. You have options of single…
Read more