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How We Use Revisions To Give Our Clients What They Want

marketing insider group shares how we use revisions to give our clients what they want

Learning how to revise your content efficiently can do more for your business than you may think.

Making the most of editing tricks allows you to share constructive feedback with your copywriter and build a portfolio of high-quality content. The more quality content you share, the more traffic and sales you’ll drive.

Sharpening your editing skills and sharing helpful feedback with your copywriter is key to delivering your best content yet.

If you’re still learning how to edit your content efficiently, you’re in the right place. As content marketing experts, we’re sharing tips for effectively helping your copywriters deliver content that promotes the growth of your business.

Key Takeaways 

  • Visually pleasing elements, such as images and videos, can score your content up to 94% more views
  • Sharing helpful feedback with your copywriter makes them more likely to take initiative, collaborate and care about their work
  • Don’t waste your time on perfecting copy – 80% of web audiences skim written content as opposed to reading it thoroughly
  • Written content should be optimized to inform your audience and answer their questions in a simple, clear manner

Overlooking the importance of great editing skills can waste both time and money. Make the most of your marketing budget by understanding how to revise your content efficiently.

How To Revise Your Content For Growth

Properly revising your brand’s web content requires a special set of tips and tricks. Here’s how to put your editing skills to good use and optimize your revisions for growth.

Edit For Web Consumption

You probably know that most people don’t read web content the same way they read their favorite book. That’s why it’s so important to edit with web consumption in mind.

To properly edit your content, avoid getting hung up on the copy itself and overlooking the importance of visual flow. Did you know that up to 90% of everything received by the human brain is visual? In fact, visually pleasing content gets 94% more views than content that isn’t.

Make sure your content is visually appealing and check for:

  • Paragraph breaks and white space
  • Images
  • Videos
  • Charts/Data
  • Memes/gifs

The elements listed above make content much easier to digest and increase the likelihood of visitors staying on your page.

Also, keep in mind that 80% of web audiences skim written content as opposed to reading it thoroughly.

pie chart shows that 80% of people skim written content

Image Source: Poll Everywhere

Ensure your written content is skim-worthy by keeping your copy short and sweet. Understanding how to edit both visual and written elements helps your copywriter optimize the quality of your content.

Remember Who Your Content Is For

Remember that content is shared to help your target audience. Don’t let your own level of expertise hold you back from creating quality content for your readers.

Web content should be written for new site visitors and optimized to teach them about your brand. Written content needs to simply and clearly communicate how your services will answer the questions and concerns of your audience.

Keep in mind that your readers are looking for content that can be easily understood. To learn more tips for sharing content your audience will love, enjoy the short video below.

Video Source: Chris Ducker

Focus On Feedback

When sharing feedback with your copywriter, focus on the positive first. Highlighting positive qualities helps your writer convey your brand’s style just as much as calling out necessary adjustments.

By sharing positive elements before anything else, your writer will make a mental note to incorporate similar aspects into future content. After sharing positive feedback, consider which aspects need improvement.

Respectfully and with consideration, let your writer know how they can better embody your brand in their writing. Since your writer already knows they’re on the right track, they’ll be pleased and motivated to make requested revisions.

Whether it’s positive or negative, be sure to prioritize sharing feedback with your copywriter. Employees are more likely to take initiative, collaborate and care about their work when they receive feedback.

bar graph shows how sharing feedback with employees benefits work their ethic

Image Source: Zippia 

Share Examples

Sharing great examples of what you’re looking for helps clarify and emphasize your business’s needs. If a piece isn’t sitting right with your company’s style and tone, find a written example that does and share it with your copywriter.

Sharing landing pages and blog posts you love will give your writer a clear idea of what to work towards. It’ll also save you the time you would’ve spent writing a detailed critique trying to explain your specific needs.

Bonus Tip: Call out which sections and sentences from your examples are best. You can also provide your own examples by rewording the copy. Doing so leaves your writer with a clear understanding of what you need.

Clarity is Key

Be specific when sharing constructive feedback so your writer knows exactly how to edit your content. Vague feedback is unhelpful and wastes time that can be spent working towards any necessary improvements.

Instructions can be easily misunderstood, so it’s important to make your comments as clear as possible. For example, instead of saying:

“This paragraph doesn’t accurately represent my brand.”

Say this instead:

“The vocabulary in this paragraph is bland. Please use more descriptive adjectives.”

Being extremely specific gets you and your writer one step closer to achieving content optimized for growth.

Know When Content Is Good Enough

Every writer knows that letting go of perfectionism is a task of its own. When learning how to revise your content, it’s important to remember that perfectionism often acts as a major roadblock for productivity.

You may have heard that there’s no such thing as perfect – and in copywriting, this statement holds especially true.

In fact, looking for perfect content sets the stage for guaranteed failure. There’s always a never-ending list of edits and adjustments one can make before a piece feels like it’s reached the peak of perfection.

image of the scale of perfectionism

Image Source: Alice Dartnell

The key to staying efficient and productive while editing is to remind yourself of what you’re sacrificing by making continuous, minor changes. The time spent making small edits will likely go unnoticed by readers and can definitely be used to create more “good enough” content.

To know when content is good enough, ask yourself the following questions:

  • Does this piece answer the questions it needs to?
  • Is this piece clearly and accurately representative of my brand?
  • Is the quality of work consistent with other content?
  • Has it been proofread by other qualified individuals?
  • Is your writer satisfied with the quality of this piece?

Answering yes to the questions above is a telltale sign that it’s time to move onto your next piece of good enough content.

Publish Quality Content Today

Delivering content that optimizes growth starts with learning how to revise your content. With skills that help you edit efficiently, you’ll make the most of both your own and your copywriter’s time and effort.

Working with professional writers and marketing experts is the best way to ensure you’re sharing quality content consistently. Check out Marketing Insider Group’s  SEO Blog Writing Service today or schedule a quick consultation now to learn more!

The post How We Use Revisions To Give Our Clients What They Want appeared first on Marketing Insider Group.

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5 Content Marketing Ideas Inspired by The Rock

Content marketing is the easiest way to boost your business’ organic traffic online. Writing quality content for your clientbase is important in the growth of your business. But let’s face it – sometimes the creative well runs dry.

As a content marketer, it’s important to be following pages bigger than yours to see what works and what doesn’t. More importantly, it’s important for brainstorming and generating ideas for your digital marketing efforts.

So who to look to in times of creative necessity? One of our favorites here at MIG is The jabroni beating… pie eatin’…trail-blazin’, eyebrow raisin’, all around, smack it down People’s Champ, The Rock!

While largely retired from the wrestling ring, Dwayne “The Rock” Johnson has quickly risen to global fame from his critically acclaimed film success. But I have a secret for you… it wasn’t just the talent that shot him to the moon. It was content marketing!

Before we get into his work, let’s take a quick peek at the finer points of content marketing from Tony Peacock:

Quick Takeaways:

  • If you aren’t using content marketing, it’s time to get with it
  • Building an organic audience over time can be more efficient and better for your bottom dollar than 100% paid advertising
  • Maintaining a consistent and quality content marketing schedule with social media is crucial to your bottom line

Content marketing is a cost-efficient way to get your name in front of prospects most likely to convert.  By creating and publishing your own content using proper SEO practices, you can cut down your advertising costs for good.

Here are 5 ideas for composing content inspired by The Great One himself:

Talk about where you’re from

The Rock often speaks on social media and interviews about his childhood upbringing. He was raised around professional wrestling by his father, Rocky Johnson, and belongs to a large Samoan family.

Speaking on his past allows him to connect with his audience, furthering the connection between the entertainer and the entertainee. By showing that his upbringing wasn’t all too different from ours, he builds trust and credibility.

Think about the community you serve. Writing pieces or speaking in videos of how your business came to be can show your passion and drive to your prospects in a new way.

Share your “why”

Building a connection with your clients means showing them why you work so hard, why you care so much to deliver a quality product or service.

In this post The Rock shows off his cousin’s reaction to him buying her a house. Now we’re not saying you need to go buy your cousin a house, we’re saying that by showing you his strong connection to family, he’s giving you a look at his why.

By showing off the why, you put emotions and faces to products and services. This makes you more trustworthy and credible than the advertisements on a webpage, and can lead your content marketing efforts to better lead generation.

Give wisdom

Wisdom takes many forms and is often universal. Whether sharing stories of success or defeat, letting your clients in on how you know what you know can build a special connection. Here’s a motivational example to peek at:

You don’t have to be as good of a public speaker as he is (whew, right?) to make an impact on the people viewing your content. What it comes down to is getting on their level and telling them what you know, and how you got this far.

This touches back on the theme of this article. Humanizing your brand provides an emotional connection through your prospects’ screen. No one wants to look at text on a screen, they want to feel and know why you and your business is so special. Use some thought leadership practices to inspire!

Show your laughs

It’s no secret that The Rock and comedian Kevin Hart are good friends. Often creating movie magic together, they often take part in internet challenges together in the name of a good laugh.

Not everything you make has to be groundbreaking and serious. In fact, some of the most credibility you can build with your audience is through humor! Social media gives a great outlet to show behind-the-scenes comradery and laughs with your staff, showing the real people behind the work.

Say you’re running a real-estate company and you’re making content together for social media. Showing bloopers of your agents messing up their lines showcases their humanity, and makes them seem fun and trustworthy to the audience, making them more likely to convert.

Talk to your clients

It’s important to have direct communication with the people who give you business. One of The Rock’s signature moves on Twitter is talking directly to everyday people and fans of his work. Take this tweet for instance:

And honestly, this is just the tip of the iceberg. His Twitter feed is covered with content like this. Why? Because people respond to… well… being responded to! Showing your clients you care is an easy way to retain them and bring on new ones.

Wrap Up

Content marketing, while rewarding, can be difficult to keep up with and regularly maintain. On average, it takes about 3-4 months of consistent, quality content to see larger yield. This means diverse content across different platforms.

You don’t just have to use social media! Content marketing automation has made it easy to send out newsletters across different platforms quickly and easily. Places like Mailchimp and Constant Contact can keep your reader lists organized, not to mention provide excellent metrics for analysis.

By using some inspiration from The Rock, you can get and stay on track to blow past your conversion goals for your content marketing strategies and smell… what The Rock… is cookin’.

Do you want to use some of the content marketing strategies seen here on MIG’s site but need some help or advice? Marketing Insider Group has a team of 35+ experienced writers ready to produce content for YOUR business. Check out our weekly blog content service or schedule a free consultation. 

The post 5 Content Marketing Ideas Inspired by The Rock appeared first on Marketing Insider Group.

Did you miss our previous article…
https://www.sydneysocialmediaservices.com/?p=2245

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10 Content Marketing Tips for Brands

Content marketing is the driving factor in your website’s traffic. The crown jewel. The keystone. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions.

If you aren’t effectively using content marketing – check out this graphic from Codefuel.com. Some studies suggest digital ad spending will soar to $242.80 billion by 2024.

Source: eMarketer

If you aren’t using content marketing, you’re behind the times and this is your sign to catch up!

If you are using content marketing already let’s get a little honesty going…

No one is perfect – and there are things to keep in mind when improving the content you’re putting out on your website.

Here’s a quick brush up on the basics from Ahrefs.com:

Quick Takeaways:

  • If you aren’t using content marketing, it’s time to get with it
  • Building an organic audience over time can be more efficient and better for your bottom dollar than 100% paid advertising
  • Maintaining a consistent and quality content marketing schedule is crucial to your bottom line

We’ve thrown a list together of helpful tips for your brand to maximize the value of your content marketing efforts:

10 Content Marketing Tips for Brands

1. Know your audience

Any great piece of content starts with a firm understanding of what your audience needs from an article. Naturally, you’re trying to get them to your site to buy into your product or service, but the key part of that is getting them to your site.

This guiding star is especially beneficial for businesses that expect their prospects to seek education and information before they purchase. Creating context about why they need your item and leading them to the conclusion is key.

Imagine for example, you’re looking to sell grill aprons. Creating content focused around keywords like recipes or grills will bring your target demo (grillers) to your site. Things like “Top 10 Summer BBQ Recipes” or “Best Grills on the Market” will draw them into your site.

As they read, they’ll realize “wow, I DO need a grilling apron for all this meat I’m slinging.”

2. Use Good Sources

Good sources are important. Being able to show legitimacy in what you’re saying improves trust with the reader, making them more likely to convert. Think about it this way – using someone else’s credibility to prove your point is not just okay to do, it’s the smart thing to do.

The big sites to avoid? The same ones that your high school teachers used to yell at you for (We’re looking at you Wikipedia).

This also includes citing data.

ConvinceandConvert.com says:

Ground your content in facts: Data, research, and numbers are the foundation for any story. Your ideas and opinions and spin might be part of that story—or they might not be, depending on what you are trying to convey.

They’re right! Data drives your legitimacy and your points home to the reader.

3. Hire Great Writers

If your operation is expanding or you’re running out of time to properly handle your content marketing efforts, it might be time to hire some help!

There’s two options for this that yield similar results. You can either hire experienced content writers that have experience in SEO writing, or – hire a content marketing agency to do the research, writing, and publishing.

There’s benefits to both, but with a consultancy you often gain access to resources and experience you can’t always get with individual writers. Doing your research on both is important to finding what’s best for your business.

4. Optimize for SEO

Seeing how your organic search rankings are performing is crucial to a healthy content marketing strategy. Keywords drive your content, because the higher you rank with keywords, the higher you are on Google’s search results. Be honest, when was the last time you clicked the seventh link down?

Source: FinancesOnline

There’re tons of automated SEO tools that can make your life much easier when optimizing your content.

5. Publish Consistently

This should be a no-brainer, but sometimes things slip through the cracks. But the reality of content marketing is that for your efforts to be successful you need quality content as close to daily as possible.

On average, it takes about 3-4 months of consistent, quality content to see larger yield. One article per week is a solid start, but getting into a daily rhythm of publishing will give you the quickest result over a shorter period of time.

6. Distribute on Social Media

Source: Invade Digital Media

How’s your social media presence? If your answer is we have none or not great, chances are your visibility is low. Being plugged into your target communities builds brand recognition and trust with prospects.

If you haven’t been already, you should be publishing your content across all of your social media channels in your brand voice to give your traffic that extra boost.

7. Distribute to Mail Lists

Who can forget services like MailChimp and Constant Contact? Creating subscriber lists out of customers and prospects that visit your site creates an easy line of communication. Sending out daily articles straight to their emails is a no-nonsense way of getting your information out there.

These sites also have built-in analytics pages to give you the best overview of your distribution efforts. Things like open rate, best time of day to send, and percentage of links being clicked.

8. Use Analytics

Analytics should drive your content. Using Google Analytics and other internal analytics tools from the resources you already use will give you insight into where your content does best.

Additionally, analytics tell you where your content could use some work. If certain pieces aren’t drawing many eyes or have the lowest conversion rates, it might be time to experiment with other types of content.

9. Optimize For Mobile

This seems like an obvious one, but when was the last time you opened your website on your phone? Mobile viewability is not only necessary but a must have when publishing content. More than half of all content is viewed on a phone.

If your website isn’t optimized for it, you’re only making yourself look bad! This is one of those things that is perfectly acceptable to hire contractors or consultancies for.

10. Repurpose Your Content

We didn’t forget about all that hard work you’ve already put in! Your best performing articles don’t need to sit on your website rotting to the webpages of time.

Articles that once brought in great traffic eventually fall out of touch with the ever changing world of search engine optimization. Not to mention, the actual content can become irrelevant to today’s world.

SocialMediaToday.com says:

Marketers can turn an article into a video, or an infographic – or the opposite in each case as well. They can reuse tips in an article by breaking them down into a series of posts or Stories frames, or they might post soundbites from a podcast direct to their social channels.

Having your writers restructure your content into different forms can be the gift that keeps on giving. Even a quick freshening up of an old article from a few years ago with modern information can be the makeover your content needs to be back on top of the page!

Wrap Up

Content marketing, while rewarding, can be difficult to keep up with and regularly maintain. By using some of the tips we’ve provided, you can get and stay on track to blow past your conversion goals for your content marketing efforts!

Do you want to use some of the marketing strategies seen here on MIG’s site but need some help or advice? Marketing Insider Group has a team of 35+ experienced writers ready to produce content for YOUR business. Check out our weekly blog content service or schedule a free consultation. 

The post 10 Content Marketing Tips for Brands appeared first on Marketing Insider Group.

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