Posts

My Prediction for Content Marketing in 2023

guys hands on crystal ball looking for content marketing future

Every year, Semrush releases their state of content marketing report. After downloading a copy (you should too!), I am happy to report that the state of content marketing is strong.

One proof point: 69% of content marketers plan to increase their marketing budgets for content this year. The report provides a snapshot of the top content marketing trends and tips on how to build a successful content strategy. I was honored to include one of the key trends we’re seeing in content marketing. And look forward to sharing that with you below.

But first, some highlights:

  • 66% of companies that succeed in content marketing document their content marketing strategy
  • 55% of companies that succeeded in content marketing are achieving growth by publishing more
  • 38% of businesses struggle with finding content resources and 48% outsource content marketing
  • 76% say the recession isn’t having much impact on their content marketing efforts

According to the report, the solution to an effective content marketing program lies in the following:

  • Researching your audience (according to 47% of respondents)
  • Focusing on SEO (46% of respondents), and
  • Creating more consistent content (45% of respondents) based on an annual content marketing strategy.
  • Updating or refreshing old content (42%). This is one of our favorite tactics too!

My Content Marketing Trend

I have always believed that content marketing should deliver measurable outcomes. That starts with traffic and search visibility / rankings. In fact, we use the Semrush Visibility Tracker to show results for all our clients.

Here’s a few examples:

Healthcare Technology Company

Marketing Technology Company

We help to deliver these results for new clients through an annual content plan and weekly blog articles.

We are also bug fans of updating old content. Here’s an example of one of our oldest clients and the results they see from a combination of new and updated weekly content:

This works because we look for pages that previously ranked or have declining search traffic. And we give them a little content refresh, updated publish date, and a little social boost.

And this is how we’ve grown from nothing to getting nearly 1 million page views a month and ranking for nearly 100,000 keywords:

We mix in fresh and refreshed content in our weekly content publication schedule. We publish 2 original, keyword-focused articles every week, followed by 2 refreshed articles from our library of over 1,500 published articles.

But in the end, we have to show content marketing ROI in the form of leads, pipeline and booked revenue. Our case studies are filled with success stories that include 7x ROI ($700k in revenue on $100k budget). double and triple the leads. 60% higher close rates on inbound leads from blog content.

My 2023 Content Marketing Prediction

With Semrush’s permission, here is my 2023 content marketing trend prediction.

2023 will be a year of getting back to the basics of content marketing. Paid ads and social media account for less than 10% of B2B website traffic, leads, or sales. The number is less than 20% even for e-commerce.
What is the largest and most effective source of marketing ROI for brands in every industry ranging from technology to manufacturing, from non-profits to pharma? Organic search and referral traffic generated by content marketing!
In times of economic uncertainty, brands are going to cut ineffective ad spend, stop tinkering with TikToks and focus on being smarter with their marketing budgets. The basics of content marketing such as SEO-driven planning, creative storytelling, consistency above all, and ROI measurement will become hot topics once again. We’ll align with sales (on the B2B side) and with brand (in B2C) to determine what outcomes they need most. And then we’ll map a content marketing strategy to business ROI.

To read this and more from Semrush State of Content Marketing Report, click here.

This trend is backed up by the report’s Number 1 goal for content marketing: get more traffic (46% of respondents).

Content Marketing Trends for 2023

Every year, I wrote about 10-12 content marketing trends every business should be following. The 3 main ones I want to highlight:

1. The Resurgence of Content Marketing

In the past, new company startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. “We need to be on Tiktok,” they would think. Or, “we need to hire a social media intern.” And sometimes they would ask “what is content marketing?”

Now, we are seeing them return to the value of content marketing after learning that no one buys much of anything from social media. In fact, Google themselves told us that content marketing is the best way to rank for buyer search terms. Further, industry research confirms that spending on content marketing is projected to grow by double digits in 2022.

2. AI-Generated Content

While we believe that there are plenty of efficient ways to automate content marketing, the promise of AI-generated content remains far off. We do tap into some AI-driven content marketing strategies and AI-driven content promotion for clients. But in the future, we do believe AI will begin to force us to reconsider what we create and why.

We have tested a few AI-generated content services and have been disappointed in their ability to create quality blog content or long form articles that is anything close to the level of quality required for ranking in search or meeting audience expectations. In short, do not take the short cut of using AI to create content. But certainly use it as a tool to inform your strategy.

For now, we will have to face what I call “The Paradox of AI:” The more the robots tell us what to do, the more we will need real people (employees and customers) to create and share that content. Which leads us to my final big 3 prediction for content marketing this year.

3. Employee Activation

With the need for more human, authentic and thought leadership content, brands will continue turning to executives, employees, experts, and customers to create more and more content that helps buyers.

I get by with a little help from my friends. So feel free to check out one of my top posts from a few years back on content marketing predictions from 20 experts in the industry where you’ll hear about:

  • content marketing technology scaling
  • video marketing trends
  • podcasting is the next big thing
  • backlash, resistance to content marketing
  • acceptance of content marketing
  • how content marketing scales
  • moving from content to experiences
  • content marketing aligning better with sales
  • cross-enterprise content marketing coordination
  • brand storytelling
  • amplification and content distribution
  • personalization
  • buyer alignment and customer journeys
  • content merging with media and data
  • content working better than ads

These content marketing predictions are few years old but I think it’s very interesting to see how the predictions have held up (or not) over the last few years.

Are you interested in engaging and converting new customers for your business using the most important digital marketing trend: consistent and quality content?  Check out our weekly blog content service. Get started today and generate more traffic and leads for your business.

The post My Prediction for Content Marketing in 2023 appeared first on Marketing Insider Group.

/by

Essential Tips and Tools for Researching Your Next Content Campaign

Person Using Tools

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers.

Not every idea is necessarily perfectly aligned, or can be followed up on. However, what makes a strong piece of content stand out from the others is almost always the research behind it.

Smart marketers always do research and there are many different methods and starting points to conduct the research.

To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier. Read on for some tips and tools with sources to research your upcoming content campaigns.

Scope Out Successful Campaigns

Before you embark on your next content campaign, get a handle on what’s working well right now.

Buzzsumo is arguably the best content research tool in town – and the best tool to use to scope out successful campaigns.
Use BuzzSumo to find out what content is performing best for key influencers in your market. You can also see what topics and keywords are getting the most attention.

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks.

Knowing this information gives you an idea of what is working and what readers want to see. You can determine what kind of content to make more of or cut back on or find inspiration for what your content needs.

Bonus: For a compiled list of essential tools and their uses, check out “35 Content Marketing Tools To Drive Your Content Marketing Success.” 

Research Your Competition

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. You’ll learn things like …

  • The demographics of your competition’s audience
  • When they are most active on Twitter
  • What kind of content they’re interested in
  • What hashtags they’re using
  • Where they’re located around the globe
  • How many Twitter followers they have

All this data can help you understand who is looking for the content you create and what specific topics they want to see from your content. Knowing what people want to read about is one of the most important skills to make successful content, and it can all comes from the research you conduct.

Understand Your Audience

To start thinking about your audience ask yourself a few simple questions: Who consumes my content? How can I reach out to them? What might they wish to gain from my content?

Understanding your audience is a process, not a guessing game. The best way to really connect with viewers is to talk to them directly. Consider interviewing some of your customers to find out more about who they are, why they bought your solution, and how they use it.

If that’s not feasible, send customer surveys to people who have bought your products. Or add popup or sidebar surveys to your online content to allow visitors to give their feedback on a particular subject’s relevancy or point of view.

Customer feedback will help you create content that is meaningful to your target audience – and more engaging. When you know what your audience is looking for, you set your content up for success.

Ultimate Guide To B2B Programmatic Advertising | Blog | Advant Technology

Look at Your Own Content Performance

Look at your own past content performance to see what campaigns performed well – and which didn’t.

Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Pull reports from your social media platforms to determine how your promotional efforts went over for each campaign.
Gather metrics from your mailing list service provider to see what content garnered the most opens and clicks.

Getting familiar with and reflecting on your strengths and weaknesses will help you allocate your time and focus, and overall optimize results.

Investigate Effective Design

Don’t neglect user experience when coming up with your next content campaign! Visuals are more important than you’d think!

Good design is memorable and can make your brand identifiable among competitors. The visual aspect of content can attract more likes and clicks, and can give your work that slight edge it may need.

Though the written content is the most important thing, the design of your content will impact how (and if) it gets read or otherwise consumed.

Source: https://ducttapemarketing.com/design-for-content-marketing/

Come up With a Theme

Coming up with a theme for your content campaign helps you get more audience attention and makes your job easier.

But how does this help you with your research? It actually helps you in 2 ways.

  1. You can research how others are implementing the same (or a similar) theme, and see what’s working – and even better, what you can improve upon.
  2. Researching the elements for the campaign itself – copy/content, design, format – is much easier because your choices are more limited. If, for example, you are going with a Halloween theme, your design choices are narrower – which makes it so much easier for you to make quick, smart decisions.

Reflect on Current Events

Consider current events, holidays, and trade events that are coming up. It might make sense to create a content campaign around one of those occasions.

If you’re feeling stuck and not sure what to create content on, checking to see what’s going on in the world or in your trade is a great way to find inspiration.

Take a look at economic trends or recent industry events / trade shows. One of our favorite tricks is to google an important keyword and click on the “news” tab under your results.

For example if you look up “consumer technology trends”, you’d find a ton of content from the recent consumer electronics show:

If you really want to get creative, you could even add a holidays and observances calendar to your Google Calendar. You’ll get a laugh out of it, if anything! Did you know that Dec 28 is National Chocolate Day?

Pull up the Latest Research Reports

Mining research reports for data to lend credibility to your content is always a great idea. But you can also start with the research report to get inspiration for upcoming content campaigns.

Some good sources for research reports that will inspire your content campaigns are:

  • MarketingProfs
  • Content Marketing Institute
  • Pew Research Center
  • Forrester
  • Demand Gen Report

Check out this infographic that visualizes how research can impact sales:

INFOGRAPHIC] How Research Enables the Growth of B2B Sales | Business Brainz

Now – Go Research That Killer Campaign Idea!

These tips and tools should be a great starting point to validate your content campaign ideas, or drum up brand new ideas.

Ready to level up your approach to new content creation? The team of writers and SEO experts at Marketing Insider Group can deliver you optimized, ready-to-publish content every week for one year (or more).

Check out our SEO Blog Writing Service or schedule a quick consultation to learn more!

The post Essential Tips and Tools for Researching Your Next Content Campaign appeared first on Marketing Insider Group.

/by

Which Marketing Communications Should You Personalize?

woman with glasses on the street

With the emergence of content “spam” generated by AI tools like ChatGPT and others, personalizing your marketing communications has become more important than ever.

Why? Google has updated their algorithms to look for more helpful content. Readers as also looking for more human-generated content that is more, well, human.

Instead of “E-A-T” content that shows expertise, authority and trustworthiness, we are also looking for writing that conveys “experience” that no AI-generated piece of content can ever authentically replicate.

So no, AI is not about to replace human writers. Because only human writers have the expertise, authority, trustworthiness and experience that we’re all looking for. But there is one additional way we need to think about when creating our content: personalizing our marketing communications.

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel like human beings, and it’s up to us to treat them that way.

Personalization has proven to be a highly effective marketing strategy. And we have covered how AI can be used in conjunction with personalization to improve the quality of leads. Want some proof:

  • Infosys reported 59% of consumers say that personalization influences their shopping decision.
  • McKinsey has reported found that 79% of customers will only engage with new offers if these are personalized.
  • MarketingProfs discovered businesses that personalize web experiences see, on average, a 19% increase in sales.

If you’re trying to speak to everyone, you’ll end up speaking to no one. So it’s time to clearly define your target audiences and personalize their experiences.

What is Personalized Marketing Communications?

Personalized marketing communications are those that use data to customize the messages each person receives based on patterns of their behavior.

For example, readers of an early-stage article like “what is content marketing” might receive a notification to check out the next article in the series, “why content marketing is important.”

This requires extensive use of data and content predictions that are dependent upon mapping content to the buyer journey. Using the examples above, we might also suggest content for the next stage of the buyer journey from what and why to how to develop a content marketing strategy, how long does it take to work, how much does it cost, etc.

I could go on and on! 😜

Some other marketing communication personalization strategies include approaches based on various data points such as:

  • Persona: who you are. For example, you could send one type of message to VPs and another to users of your product.
  • Reader behavior: what you do while surfing the web such as dynamic links and offers based on what you read, where you click, etc.
  • Geography-based: where you are from. Some websites tell you what the weather is based on your IP address. (Creepy?) 👻
  • Channel-based: where you are consuming content. Let’s explore some of these in some more details…

How To Apply Channel-Based Marketing Personalization

Website

Your website is a great starting point for personalizing marketing communications. IBM reported that one of their clients saw a 400% increase in response rates from personalized website offers. There are a number of ways to personalize the content on your website.

If you run an e-commerce and online shopping websites, you can personalize offers according to the customer’s account details and shopping history. Here are two great examples from Amazon:

  • When logged in, they have links on the menu/navigation area with the user’s first name such as “Emma’s Amazon.com” (instead of just Amazon.com) and “Hello, Dan” (which links to the account menu options).
  • Using information from a user’s browsing history, Amazon.com provides recommendations on products that a person might buy or might find of interest in the future by showing these on the homepage on their next visit.

These examples and many other personalized elements on websites occur through the use of dynamic content, which in simple terms is “HTML content on your website, forms, landing pages, or emails that change based on the viewer.”

🤫 PS – We actually use a form of this on our website to display different offers using a wordpress plug-in called AdRotate.

You can personalize almost any kind of messaging on your website to the current viewer, as long as you have the right information about them. For example, instead of saying “free international shipping,” use the visitor’s public IP address to detect their location and say “free shipping to [your state]” instead.

Emails

We’re well past the days of marketing personalization by using “hey [FIRST NAME] emails.”

Emails remain the most common means by which businesses communicate directly with their customers. Almost 9 out of 10 marketers say that email is their primary means of lead generation, but it’s marketers who use personalization in their subject lines that see 26% more opens. However, email personalization goes beyond including the customer’s first name in the subject line.

An important email personalization strategy is segmentation. The first step is to make sure you have the right data. For example, if you’re looking to send industry-specific campaigns via email, aside from asking for the usual ‘name and ‘email’ fields from subscribers, include a dropdown for industries like retail, real estate, food, manufacturing, marketing, and others.

Then, segment your email lists by industry so that you can send emails that are more relevant. If you have transactional data such as past product purchases or current subscription plans, then offer related products or discounted subscription upgrades in your emails.

Another great personalized email tactic is the use of automated behavior-triggered emails. Take language teaching app, Duolingo, as an example. They send out an email to users who haven’t taken lessons after a specific period with the subject line “We miss you!”

Social Media

Social media is now a standard tool for any successful marketing strategy. New Media Marketing reported that about 76% of businesses use social media to achieve marketing objectives, and retailers have experienced 133% in increase in revenues after promoting via social media. Because social media is all about connecting with your audience, personalization is a key tactic to consider.

Custom Audiences is a great way to personalize. Available to any business that advertises on Facebook, the feature allows you to create a ‘Custom Audience’ by uploading a customer list with information like purchaser email addresses (which Facebook will encrypt upon upload). Then, you can target your Facebook ad to your desired audience.

A great application of this is if you have a list of people who did a free 30-day product trial, you can send them specific ads that remind them to upgrade their accounts. If you’re running a Facebook campaign to get more email newsletter subscriptions, you can also use a custom audience list to exclude your existing subscribers from seeing the ad.

Twitter also offers a similar feature called Tailored Audiences.

Needless to say, the most basic way to personalize communications on social media is to engage with individual accounts. Responding personally to their direct messages and mentioning them in posts shows them that you care about them as individuals.

Online Advertising

Advertising on places like the Google Network (including Google Search, YouTube, Gmail, etc.) can be rewarding, especially if you know how to personalize your ads using available features.

One way is to take advantage of Google’s Customer Match. Very similar to Facebook Custom Audiences, Customer Match lets you use an uploaded list of email addresses which can then be matched to a list of users on Google so you can target them.

For example, if you have a list of emails who signed up for a webinar on social media marketing trends. You can choose to retarget these individuals by showing ads that link back to your website when they use keywords like “social media.” Of course, these ads will only be shown to those specified emails.

Re-marketing and re-targeting are personalization tactics that takes advantage of a user’s browsing history (via browser cookies). You’ve probably experienced it first-hand: if, for examples, you googled Adidas Stan Smith shoes and started seeing banner ads on random websites that link you to an Amazon landing page with those same shoes.

Afterwards, you closed the window and started browsing Facebook, then voila, the exact same Amazon.com page for Adidas Stan Smith is now on your Facebook sidebar ads. Re-marketing is available on Google and can also be applied to Facebook using Custom Audiences.

Personalizing Your Marketing Communications Is The Key To Success

Personalizing your marketing strategy is a key tactic to succeed in communicating with your customers in today’s AI-freaked-out age.

As you make the most of dynamic content on your website user experience, segment subscribers in your email marketing campaigns, target custom audiences on Facebook, and use personalized PPC strategies, remember to use personal information such as names and email addresses with care and in a way that does not violate customer privacy.

It’s one thing to offer personalized communications to improve the customer experience. It’s another thing entirely if your brand comes off as creepy.

Ready to get more traffic to your site with quality content published consistently? Check out our Content Builder Service today!

The post Which Marketing Communications Should You Personalize? appeared first on Marketing Insider Group.

/by

Why You Should Stop Selling In Your Content Marketing

stop selling in your content marketing

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants.

Over the course of my career, I’ve heard more than a few executives huff: “we are in the business of selling stuff ya’ know.”

At this point, I always love to share the fact that over 90% of buyer journeys start with a “basic” search like “what is content marketing.” Guess what? We only rank for that keyword because we wrote other basic posts like what is marketing, what is thought leadership, and what is brand storytelling. These people aren’t ready to buy from us right now. But they will someday.

Ands we’ll know because they’ll read why content marketing is important, how to build your SEO rankings, and how to measure content marketing ROI.

And then we’ll see conversions from our articles on why your business needs a blog writing service, and the truth about content marketing agencies.

As my friend Jay Baer says, there are only 2 letters different from “selling” and “helping.” I’ve tried selling. I’ve obeyed as executives asked me to create content to sell people. I watched that content fail. So stop selling in your content marketing. And start helping. Here’s how.

Stop promoting products in your content marketing for these reasons:

  1. Content marketing must help the buyer. And in doing so, you help the business.
  2. Brands need to think and act like publishers. This means creating content people actually want. Then promote your brand and product “on the edges” of that content.
  3. Promotional content simply doesn’t work. Buyers ignore it as we all have become amazing filters of any content that is trying to sell us something.
  4. Customer-focused content attracts readers who read and share the content providing increased reach, conversion and ROI.

What is content marketing?

I have often said that content marketing is the overlap between what brands know and what buyers ask.

There’s a large amount of content that brands create that no one actually wants. This is the “I am awesome.” “I am smart.” “Buy from us” content. Don’t be that guy or gal.

There is a large amount of content that your buyers are reading and sharing that comes from respected industry publishers. Be more like them.

Today, brands pump out a ton of promotional material. And yet, when we are ready to buy, we seek out the information we need or we love. This consumer-directed search means brands have to work harder to create more effective consumer-focused content.

Content today must compete with pictures of babies and kittens and puppies. If you want your content to be seen, read and shared, it has to be helpful, educational, or entertaining content.

The biggest mistake in content marketing is making the content all about you. We love to quote one of the earliest leaders in content marketing, Ann Handley, who said that in content marketing you need to take your brand (or product) out of the story and “make your customers the hero of your stories.”

Effective content marketing seeks to help the buyer. In doing so, you gain their attention, their respect, and ultimately their trust. This trust is what leads to sales.

But try to add a product pitch or promotional tie-in directly to your content, and the readers start to run for the door.

Don’t Believe Me? Test It!

Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads.

My instinct was to get new leads through thought leadership content, research reports and white papers focused on the buyers in our space.

So we tested this approach through publisher pay-per-lead programs. We gave publishers the content. They gave us the names and contact information of those who downloaded it. At one point we were testing more than 200 pieces of content across a dozen or so publishers. And the results were clear.

Product-based, promotional content drove almost zero response and no qualified leads. While customer-focused content drove, not just a higher volume, but also higher quality leads.

The responders of non-promotional content converted at a higher rate to new business that we could count as closed deals and cash revenue.

We also found out something else that was interesting: targeted content didn’t deliver more leads in the targeted audience.

What does this mean?

When we wanted leads in the retail industry, and pushed content specifically “for retailers,” even helpful thought leadership content, we received just as many leads in the retail industry as more generic, topic-based content such as “how to deliver amazing customer experiences.”

But these topics also drove high-converting leads in other industries as well.

The lesson? You must understand the topics that are interesting for your buyers. Then publish content that seeks to help them answer their biggest questions, challenges and concerns. You topic will likely be broader than you might initially think. And your content will be much more basic than you might think.

The bottom line: if you want content that works – that truly drives leads and sales – create helpful, non-promotional content.

If you want content that gets ignored, try to promote your business or sell your products.

The promise of content marketing is to attract an audience vs. buying it. 

This is why leading brands like Kraft, GE and Red Bull have said that content marketing delivers a significantly higher ROI than their traditional, promotional marketing efforts.

This is how we rank #1 and get a million visitors and nearly all our new clients from our own content marketing. This is how Televerde saw a double-digit increase in leads in 6 months. This is how B2B SaaS companies can 4-5x their traffic and trials.

Because when you earn your audience through effective content, you earn their trust. And when they are ready to buy and looking for information about the products you sell, they will come to you before they go to the competition.

So How Do We Promote Our Products?

The best way to promote your products is on your website.

We help more than 30 businesses to create content marketing experiences that attract early-stage buyers.

We advise our customers to create consistent, high-quality, helpful content that their audience wants to read and share.

Then we work with you on driving leads, trials, or sales conversions in a couple of ways:

  1. Your website’s main navigation. Do you invite people to explore your helpful content? I know a CMO who hates the word “Resources” on websites. TBH, it doesn’t really matter what you call it. Just let people know where they can get educated on the trends and important topics in your industry. Maybe even profile some of your articles on the homepage for those who aren’t ready to but. When your content marketing is part of your website’s main navigation, you will bring in visitors to your site that never came before. Some of them may read a helpful article and decide to check out the products you sell in the main navigation of your website.
  2. Middle-stage offers. Promote a “middle-stage” offer on the right hand side of your content, or at the bottom of the article like we do here. See that content offer after the 3rd paragraph of this page, the one on the right, and the one on the bottom of the page? They are all powered by a wordpress plug-in called AdRotate. Check it out. Create e-books and whitepapers to capture leads. (Or ask us to do this for you!) This is called “promoting on the edges” and constitutes the main way publishers make money today. If you look at our site, you’ll see we like e-books, webinars, free book PDFs, templates and “Ultimate Guides.” These are longer and deeper resources that middle-stage buyers are interested in. They require a name and email address, but are still customer-focused.
  3. Subscribers. If the goal of content marketing is to attract an audience, then the most important measure of success is the number of readers who subscribe to your content. But the added benefit here is you are building a database of names to nurture and convert deeper into the funnel.

At SAP, we had just one rule for our content marketing efforts: no promotional content or product tie-ins allowed.

We put this in place because 99.9% of our website traffic came from branded searches. This means only late-stage prospects who entered our company or product name into a web browser were visiting our site. Most of them had already completed their buyer journey and were just looking to validate the information they had already gathered themselves.

But the audience of people searching for unbranded terms in our product categories was 1,000 to 3,000 times bigger than this. And we weren’t reaching any of them.

By creating a content marketing resource center that sought to help our buyers and not promote the business, we attracted early-stage prospects. We measured our success based on the number of subscribers who opted-in to our content. And we converted a ton of leads that we would have never seen.

We ranked in the top position for the kind of web searches we knew our prospects were conducting. And in doing so, we delivered new leads and new paying customers for the business. We also elevated our internal experts and began what became a passion for me to help activate employees.

So stop trying to promote your product in your content marketing. It doesn’t work. That’s what your website is for.

Helpful content attracts an audience of prospects you would have never seen.

Ready to start helping and stop selling but gain more leads in the process? Learn more about our weekly blog writing services and get in touch with us to learn how we can help!

The post Why You Should Stop Selling In Your Content Marketing appeared first on Marketing Insider Group.

/by