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The 8 Most Important B2B Marketing Metrics for CEOs

executive presenting b2b marketing metrics

What do CEOs want most from their B2B marketing team? Clarity. They want to see results that clearly show their company’s marketing efforts are working and increasing ROI.

CEOs expect to hold their marketing leaders accountable for reaching or surpassing their numbers, just like their sales leaders.

CEOs can get frustrated when the only metrics they receive from lead marketers include ambiguous brand data, activity reports, and engagement reports. They want their metrics to be tied directly to revenue.

Quick Takeaways:

  • ROI and customer acquisition cost are two of the top metrics B2B marketing executives want to see most.
  • Knowing which metrics to focus on will help you execute, track, and analyze your marketing initiatives strategically and with confidence.
  • Reporting on big-picture KPIs will offer your executives more clarity and give them faith in your marketing efforts.

Why Are B2B Marketing Metrics Important

For many B2B organizations, Marketing sprung up from a need to hire people to manage events and create brochures. Marketing was treated more like an in-house agency of creative people who did stuff for sales.

As B2B marketing matured into brand, paid media, demand generation, marketing operations, digital marketing and content marketing roles, the need for metrics and KPIs became much more important. Not only do CEOs expect clarity from Marketing. CFOs also expect Marketing to justify our budgets. Marketing is becoming a strategic asset for many B2B organizations

And while advertising, branding and sport sponsorships get the bulk of marketing budgets in some large B2B organizations, it’s those of us in the trenches of content, digital and demand gen marketing who really have to fight for every dollar.

Measurement is the best way to help justify budgets. But it’s also the best way to measure what works and to improve on the marketing outcomes we are trying to achieve: primarily increased sales revenue!

The Most Important Metrics in B2B Marketing

According to a recent survey conducted by DemandGen Report, the most desired metrics B2B marketing executives want to see moving forward include:

  • ROI by channel
  • Deeper account-based marketing metrics
  • ROI by content influence
  • Cost of customer acquisition
  • Closed-won deal analysis

40% of marketers believe they should improve their ability to measure and analyze marketing performance. Due to a desire to prove how marketing efforts impact a business’s pipeline and revenue and gain insights on buyer interests, 82% of marketers plan to prioritize enhancing their reporting abilities.

Fortella Primary B2B Marketing Measurements Jan2021
Source: Marketing Charts

According to Fortella, 80% of B2B marketers measure their performance using revenue, followed closely by pipeline (79%), ROI (74%), MQLs (70%), Leads (68%) and Booked Sales Meetings (58%). Only 49% used awareness metrics to measure the effectiveness of marketing activities.

4 Vs Model of B2B Marketing Measurement

During my time at SAP, we followed the 5 V’s Model of Marketing Measurement:

  • Volume: How many MQLs, SQLs, SALs and new customers did we convert?
  • Value: what is the pipeline value of those leads and new deals. In some cases we also measured “pipeline influenced” as a shortcut to multi-touch marketing attribution.
  • Velocity: how much time does it take our leads to move from qualified to accepted to closed?
  • Variety: Are we getting leads for all the right segments (country, region, large vs small and industry)?
  • Viscosity: How well did leads convert or which marketing programs had the highest conversion rates?

In some ways, all the metrics below can fall into the 5 V model. But these are mostly internal marketing metrics that helped us determine what was working and how we were doing. CEOs want to know simple answers like: How much revenue did you bring us? Is it recurring? What was the cost of acquiring that revenue?

Smart CEOs and VCs will ask more detailed questions like these below.

What you won’t find on this list:

  • Website Traffic
  • Emails sent
  • Social media “engagement” (mentions, likes)
  • Eyeballs
  • Clicks

B2B Marketing Metrics that Will Give Your CEO More Clarity

Every CEO cares about Revenue from new customers and the lifetime value of a customer (LTV) those new customer bring along with their acquisition cost (CAC), which we’ll cover below. But that’s not all you should include in your marketing reports to prove the success of your efforts.

Here are the most important marketing metrics for CEOs. Tracking and analyzing these marketing KPIs will give you a competitive edge and clarify the effectiveness of your marketing campaigns. That way, your CEO will have no doubts about the value of your team’s contributions.

1. Marketing Influenced Customer Percentage

This metric will show you what percentage of new customers were influenced by your marketing efforts. To calculate this ratio, take the total number of new customers who interacted with a marketing activity and divide it by the number of new customers you signed up within the same period.

Questions to Answer

  • How are your marketing investments impacting sales productivity?
  • What’s the impact on your company’s sales pipeline?
  • How are your efforts impacting revenue velocity?

2. Marketing Originated Customer Percentage

Show your CEO what percentage of new business marketing is driving. To calculate this ratio, take the number of new customers you signed up in a specific period. Then figure out what percentage of them started as a marketing-generated lead. This measurement is much easier to track if you have a closed-loop marketing analytics system.

Questions to Answer

  • What percentage of your customers are marketing-generated?
  • How much of your revenue can you attribute to sales leads coming from demand generation efforts or account-based marketing over a given period?
  • How many customers started as marketing-qualified leads?

3. Lifetime Value of a Customer (LTV)

LTV can help you predict how much a customer will spend on your products or services throughout their lifetime. Calculating this number will help you understand how much you should pay to acquire new customers and retain current ones.

To calculate the lifetime value of your customers, take the revenue a customer paid you within a specific period, subtract the gross margin, and divide by the customer’s churn percentage (cancellation rate). Another way to calculate LTV is by taking the average value of a purchase times the number of times the average customer buys from you in a year times the average length (in years) of a customer relationship.

Questions to Answer

  • How much do you spend to acquire a new customer in a profitable relationship?
  • Which products or services are the most profitable?
  • What’s your most profitable buyer persona?

4. Return on Marketing Investment (ROMI)

ROMI or just ROI (Return on Investment) will help you determine how much you’re spending on marketing compared to the amount of revenue you’re generating. You can use this metric to measure your revenue for individual campaigns.

To calculate your ROMI, take your total sales revenue from a specific period and divide it by marketing spend during that same time.

Questions to Answer

  • What’s your ROMI?
  • How much are you spending on marketing? What are you generating in return?
  • Are your campaigns contributing to company growth?
  • Are you recouping the money and time spent to develop and execute your marketing campaigns?

5. Time to Revenue

Time to revenue measures the length of time from when a contract is executed until a purchase is made or a deal is closed.

Questions to Answer

  • How has the marketing team helped shorten time to revenue?
  • What has marketing done to decrease the combined expense-to-revenue ratio of sales and marketing activities?

6. Customer Acquisition Cost (CAC)

To calculate the cost of acquiring a new customer, take the total cost of your sales and marketing efforts within a given period. Then divide this cost by the number of new customers you acquired within the same period.

Questions to Answer

  • What is the average cost of gaining a new customer?
  • What is the total cost of your demand generation efforts or lead account-based marketing during a specific period? Include compensation for your entire marketing team and expenses for vendors, marketing technology, and other materials.

7. Marketing Percentage of CAC (M%-CAC)

To calculate the marketing percentage of your customer acquisition cost, take your total marketing spend for a specific period. Then divide it by the number of new customers you generated within that time.

The lower the number, the better. If you have a high marketing CAC, your marketing team may be spending too much, or your sales team may be underperforming.

Questions to Answer

  • What is your marketing team’s impact on CAC?
  • Are there improvements your team can make to lower this number?

8. Ratio of Lifetime Value to CAC (LTV:CAC)

After you know your LTV and CAC, you can calculate this ratio. A higher ratio indicates a higher ROI. However, if your ratio is too high, you may want to consider spending more on your sales and marketing efforts. 3:1 and 4:1 are good benchmarks to shoot for.

Questions to Answer

  • Are you spending too much to acquire each customer (the ratio is less than 3:1)?
  • Are you missing out on opportunities by not spending enough?

For a more detailed list of B2B Marketing Metrics, check out this periodic table of marketing metrics by pmg which goes into a little more detail and provides some benchmarks.

And here is a cheat sheet from Hubspot to help with the metrics we described:

Create B2B Marketing Content that Converts

If you need help creating top-notch content that will help you get the results your CEO wants to see, Marketing Insider Group would love to help. We’ll create targeted content your customers seek to bring more traffic to your website and help you win new customers. We can also help you calculate and measure ROI and other important metrics.

Learn about our Content Builder Services.

The post The 8 Most Important B2B Marketing Metrics for CEOs appeared first on Marketing Insider Group.

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How to Plan Your Blog Content Calendar for the Entire Year

man planning to show planning blog content

Have you been tasked with planning your marketing team’s content calendar for the entire year? No doubt, this can feel like a tall order. It requires including key themes defined in your content marketing strategy and planning for various types of content. Likely, the driving force behind your content marketing success is your business blog.

Setting out to create a long-term blog content calendar can be daunting – even for seasoned marketers. To help ease the pressure and avoid extra stress, we’ve created a comprehensive guide to walk you through the process of building an effective, robust content calendar to empower your team to develop strategic content all year long.

We use this process for each of our clients who publish an average of two articles per week (100 per year). Read on to learn about the specific tactics and tools we use. They’ll help your team stay on track and work ahead if desired. Most importantly, this process will help you impress your boss and create engaging content consistently for your target audience.

Quick Takeaways:

  • Every content calendar should focus primarily on the customer rather than your business.
  • Many free resources exist today to help you identify keywords, develop relevant blog topic lists, and learn what customers are searching for in your industry.
  • Diversifying your output with various forms of content (e.g., blog articles, infographics, podcasts, etc.) is essential in implementing a successful content marketing strategy.

What is a Content Calendar?

A content (or editorial) calendar will help you plan, organize, and schedule your content successfully. It’ll help you and your team stay on track and enable you to work ahead. You can build a content calendar using a basic spreadsheet like Microsoft Excel or Google Sheets, a physical calendar, a content calendar tool like DivvyHQ, or a project management tool like Trello or download some readily available content calendar templates.

The Role of Content Marketing Today

You’ve probably heard the standard business advice circulating the internet today: “Remember your why.” This tip applies directly to content marketing. By focusing on meeting our buyer’s needs first, you can address their challenges and offer relevant solutions to their problems.

The buyer’s journey has shifted over the past several years. Today, with such easy access to the internet from nearly any location in the U.S., consumers rely on their own knowledge and self-education to find the best products and services for their needs. Consumers are in complete control of their purchasing journey. Access to multiple platforms gives them full control over the information they consume and with whom they share their discoveries.

As content marketers, it’s our job to create content that resonates well with our target audiences. We must create content that builds trust, share specific information about our products and services, and have an end goal of converting prospects and leads into paying customers.

How to Build an Effective Content Calendar for Your Blog and Other Content Formats

To develop an effective content calendar for the upcoming year, you must identify your goals, know your target customers, and understand the buyer’s journey. Only then can you identify, plan, and organize the most relevant topics and content formats to engage your audience successfully throughout the year.

Follow these seven steps to build a simple, SEO-driven content calendar for your business.

1. Identify Your Content Marketing Goals

Ultimately, the goal for most businesses is to generate more customers and improve Marketing ROI. But what does that process look like for your business specifically? What S.M.A.R.T. goals do you have to move your business forward and reach more of your target audience effectively?

Source: Indeed

Your content marketing strategy should address consumers in each of the three phases of the buyer’s journey: the awareness, consideration, and decision stages. Your marketing plan should also include retention marketing strategies to keep your current customers happy.

  • Top of the funnel (TOFU)/awareness stage: In the first phase, you should focus on attracting new customers. Your content should be helpful, relatable, and easy to share. Avoid mentioning specific products or services at this stage. Instead, offer relevant advice, address pain points, and focus on educating consumers to help build their knowledge of your industry.
  • Middle of the funnel (MOFU)/consideration stage: During the second phase, consumers are somewhat familiar with your brand and beginning to trust you. They might follow you on social media or subscribe to your newsletter. Continue building trust and positioning your brand as a thought leader in your industry.
  • Bottom of the funnel (BOFU)/decision stage: It’s decision-making time in the buyer’s journey. In this phase, consumers are usually ready to take the final step toward making a purchase. Provide product-specific content based on what you now know your target audience is seeking. You’ve earned their trust and want to encourage them to make the final jump.

Source: Hotjar

Of course, the sales journey doesn’t end when consumers reach the bottom of the funnel. You’ll want to create content that reengages past and current customers so they remain loyal to your brand and continue engaging with your business.

While all stages of the customer experience are vital, most of the content you produce should be geared toward consumers in the first two stages. The awareness and consideration stages are often the most time-consuming parts of the buyer’s journey. It takes time to build trust and credibility with a target audience.

Our research suggests that for every single buyer, around 100 individuals are looking for answers to questions that trigger a buyer’s journey. Examples of TOFU/MOFU content include educational blog posts, brand stories, and thought leadership articles.

As the funnel suggests, you’ll have a larger audience at the top of the funnel. As you start getting more specific with your content and weeding out those who aren’t serious about paying you for a solution to their problem, your audience will grow smaller. Those who make it to the BOFU are usually more serious prospects. They’ll be much more likely to become loyal customers than those at the TOFU. Focus on quality over quantity.

At MIG, we plan our content calendar based on our company goals. Most of the content we produce focuses on our top priority. We then fill any gaps by addressing our secondary goals.

2. Conduct Keyword Research

The first step in identifying relevant content ideas is generating a list of questions and topics you already know people ask in your industry. Speak with individuals on your sales team, and look at past campaign analytics. Customer testimonials can also prove insightful.

Another easy way to brainstorm new ideas is by searching online. Here are several content marketing tools to help you develop new topics, identify questions people are asking today, and generate specific topics for your content calendar.

Google

Test out Google autofill by entering the first part of a query into the search bar. The autofill will show you what people most often enter into the search bar for any given topic. Try entering your target personas and keywords you’re considering to see what appears.

For example, we could enter “marketers will” or “marketers are” to get a sense of what our target audience is thinking, doing, or looking for online.

Also, look at the “news” tab on Google for current events and keywords to consider targeting.

Google Trends

Google Trends shows you how popular different search terms are over time. It’s a great place to start determining relevant keywords based on their relative search volumes. Compare two or three similar terms to identify which ones are more interesting to the public.

AnswerThePublic

AnswerThePublic is a free, valuable resource for content marketers. It scrapes Google to identify, categorize, and visualize questions people are asking surrounding specific keywords. You can remove irrelevant results and download a customized list as a CSV file.

BuzzSumo

With BuzzSumo, you can find the most socially engaging content for any website or keyword. This robust tool gives content marketers an organized way to plan their content calendars while also viewing competitor data. Keep in mind that you’ll need to subscribe to a paid plan after a free 30-day trial.

Google Keyword Planner

Keyword Planner is another easy-to-use tool that can help you cultivate additional topic ideas. Focus on pinpointing short-tail and long-tail keyword phrases that accurately represent your brand and target audience. Ultimately, you’ll develop content based on select keywords to support both. If you’re already actively involved in search engine optimization (SEO), this process should feel natural to you.

3. Select Relevant Keywords Based on Your Research

After you’ve brainstormed keyword and topic ideas, it’s time to narrow down your list by selecting the most relevant keywords and phrases. You’ll use these to build content topics and optimize your content throughout the year. This keyword data will be the foundation of your content calendar.

After generating your keyword data, it’s time to review your findings and select the phrases that make the most sense for your business and target audience. Here’s the basic process we use.

In the following example, we want to reveal insights surrounding the keyword “film transfer,” a service that involves converting old film to DVD and other digital formats.

  • Using Keyword Planner, submit a related keyword phrase where it says to “Search for new keywords using a phrase, website, or category.”
  • Next, extract all keyword phrases relevant to your target audience and future content strategy. You can easily save keywords using the “Add to plan” option. In the next phase, we’ll refer to this data.

  • Review the keyword ideas Google suggested, then add phrases to your plan if they have significant meaning and are relevant to your project. You can view annual search trend data by hovering over the bar graph icon next to each keyword.
  • Next, it’s time to leverage your trend data to create your content calendar and learn when to schedule content when people search for it most.

  • In our example, the phrase “film transfer to DVD” has the highest search volume between November and January, probably because of the holiday season when families spend more time together.
  • To keep your data even more organized, you can create new “ad groups” or related keyword categories. This will make your data easier to analyze for future use.

  • After gathering enough keyword data, download your data into a spreadsheet to further analyze and organize it for your content calendar. You have several options when downloading your keyword data. Make sure you check “Segment by month” to include monthly search volume so you can analyze search trends.

  • You can also “Save to Google Drive” if you’d like to work directly from Google’s spreadsheet interface.

4. Format Your Keyword Data Spreadsheet

After you download your keywords, open your spreadsheet. You’ll see several columns that are irrelevant to this process. We suggest formatting your spreadsheet in a way that makes reviewing the data as efficient as possible. It’s time to remove unnecessary information.

We usually delete columns A through I and rows labeled “keyword type,” “segmentation,” “forecast quality,” “impression share,” “organic impression share,” and “organic average position.” We also delete rows 3 to 8 to further tighten up the data.

There’s no right or wrong way to organize your data. Focus on which categories are the most relevant to your team so you can format your spreadsheet in a way that is easy to interpret. The outcome may look similar to the figure below – an organized list of key phrases with monthly keyword data.

5. Review Your Keywords to Identify Trends

The final phase of keyword research involves reviewing your data to pinpoint trends. Look for keyword phrases that inspire high-quality, relevant topics for your audience and business. Many of them will be long-tail phrases that searchers use to ask questions or find a desirable solution.

Below, we’ve selected a few phrases that we could use to produce relevant content marketing topics for our example client.

As selecting keyword phrases in this phase, consider the months in which particular keywords are popular. Highlight the months with the highest search volume so you can maximize your SEO traffic potential at the right time of year for every piece of content you publish.

6. Determine Your Publishing Schedule

After conducting keyword research and before building out your content calendar, you need to pick a content publishing schedule you can stick to. Consistency is the key to success when it comes to content marketing.

Aim for publishing at least one or two blog posts per week.

According to our research, the sweet spot for publishing frequency in terms of traffic and conversions is two to four times a week. Of course, this will depend on your business’s size, goals, and industry. However, as a rule of thumb, the more often you post on your blog, the more traffic and conversions you tend to get.

Source: HubSpot

Your volume will depend on your available resources, so choose a blogging frequency you can stick to long term to start seeing positive results over time. Identify deadlines for each stage of the blogging process: outline, first draft, copyediting, and publish date. Also, schedule in time to update older blog posts so they remain relevant. Remember that blog post traffic compounds, meaning it gains more traffic exponentially over time.

Setting up a clear framework will help you get everyone on your team on the same page. Having a clear plan upfront will also allow your team to work ahead of schedule.

6. Construct and Organize Your Content Calendar

It’s time to put together your content calendar. Once you know your topics and have decided on a plausible content schedule, the next step is choosing the types of content formats that fit well with the topic, your business resources, and your target audience. As we mentioned earlier, the buyer’s journey should also help you determine which types of content will work best for each stage.

Here’s a quick list of content types you could work into your content calendar:

  • How-to articles
  • Listicles
  • Case studies
  • Infographics
  • Podcasts
  • Videos
  • Op-eds
  • Interviews
  • Testimonials
  • Whitepapers
  • Interactive content (like surveys, polls, quizzes, maps, personality tests, etc.)
  • Ebooks
  • Guides
  • Pillar pages
  • Checklists

Next, we’ll move onto the final step in the process: choosing a tool for building your content calendar. DivvyHQ and Google Sheets are what we use but there are plenty of great tools for content marketers who are serious about staying on schedule and making trackable progress.

Google Sheets

We like using DivvyHQ for our medium to large enterprise clients with multiple formats and a large group of collaborators. Google Sheets works for our smaller clients because it’s easy to share, update, and customize. Our content marketing templates includes space for due dates on topics, different content formats, brief details about the project, target keywords, personas, and calls to action/offers.

We recommend setting up your content calendar similarly so you know the purpose of every piece of new content you produce. Try to include these core components at a minimum:

  • Topics
  • Working headlines
  • Content format
  • Target keywords and phrases
  • Calls to action or offers you want readers to click on
  • Deadlines
  • Responsibilities (e.g., writer, editor, designer, strategist, etc.)

You can break down your content calendar by week, month, or topic, depending on your publishing volume. You could also incorporate social media planning into your calendar to know where you’re going to distribute which pieces and whether you’re going to pay for promotion.

Trello

Trello has various templates you can use, including one specifically labeled “Content Calendar.” It allows you to add specific rules for your team to follow, use color-coded labels for different categories, and build your workflow – right into the platform.

I’m personally allergic to Trello but some of our clients use them or other project management tools like Asana because their team is already on those platforms.

7. Celebrate Your Progress

Once you’ve filled out your content calendar, take a minute to congratulate yourself. You spent a lot of time researching and planning an effective year-long strategy to set your marketing team up for success. That deserves recognition. Next, it’s time to start creating content.

Leave Your Content Calendar, Blogging, and Marketing to the Pros

If building a content calendar and keeping up with consistent blogging sounds overwhelming, we’d be thrilled to step in and lend a hand. Our Content Builder Service includes keyword strategy, content planning, content creation, regular blog publishing, and SEO. We also measure search visibility for our clients and report ROI so you know exactly what you’re getting from us every step of the way.

If you’re ready to get more organic traffic to your website using quality content, we’d love to get you on the phone for a quick consultation. Start bringing more traffic to your website to get the results you’re looking for.

If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service.

Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today and generate more traffic and leads for your business.

The post How to Plan Your Blog Content Calendar for the Entire Year appeared first on Marketing Insider Group.

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How To Increase the Performance of Your Marketing Team

It doesn’t matter if you’re a well-established tech brand buying up Super Bowl ads or a local non-profit hanging flyers in the grocery store. All businesses have to figure out how to market themselves effectively and increase the performance of their marketing team to see success.

3 Tips for Improving the Performance of Your Marketing Team

There is a lot of information about how to market your brand. However, it ultimately comes down to how you support your marketing team. If you’re struggling to get what you want out of your promotional efforts, here are a few tips to improve the performance of your marketing team.

Set the Stage

Let’s start at the beginning. If you don’t create the proper marketing infrastructure required to succeed, it’s going to hamper the performance of your marketing team.

The individual demands of each marketing department will vary depending on things like the size of your budget and the scope of your goals (more on those in a second). One thing that never changes, though, is the need to know your audience.

With that said, make sure your marketing team has a clear understanding of your business’s current audience. One of the best ways to do this is by conducting ongoing market research, collecting customer feedback, and then creating and updating buyer personas. Hubspot has a helpful buyer persona template that you can use to create an image of your ideal customer.

It’s also a good idea to come up with brand guidelines. This is a document that codifies the look, feel, voice, and tone of your brand. Your marketing team can use it to guide their content creation. It ensures that everything they make feels like it comes from the same company, regardless of the setting or kind of content in question.

Set Goals and Communicate

As your marketing team works on campaigns, it’s important to set clear goals to guide them. Shopify’s Customer Acquisition Program Manager, Shanelle Mullin, points out that “The key to setting achievable marketing goals is to spend time evaluating your current position. Many startups set lofty, unattainable goals and end up discouraged, which can be detrimental in the early days. On the other hand, some startups set easy, insignificant goals and end up missing out on growth potential.”

Mullin goes on to explain that marketing leaders should consider details like past performance and your current stage of growth to set attainable goals. She adds that “The single most important thing to remember about marketing goals is to stay focused.”

With that in mind, don’t just state a goal. Find ways to keep everyone zeroed in on what you’re collectively working toward. Use workflow tools like Trello or Asana to create benchmarks and deadlines and to measure the performance of your marketing team. That way, each team member has an easy way to reference what they should be working on at any given moment and can track their momentum.

Collaboration in a marketing team is critical to the success of a brand. Open communication enables innovation, drives customer engagement, and ensures effective brand messaging.

Analyze Your Data

Putting the effort in upfront and during your team’s marketing efforts is important. But you can’t stop there. In order for marketing to work, you need to also follow up and analyze the results of your labors. Where is your marketing working? In which areas can it use some tweaking? Where does it need a complete overhaul? What was the ROI of your campaign?

The problem is figuring out what data to use to analyze the performance of your marketing team’s past success or failure. Marketing isn’t like sales. You can’t simply reference a dollar figure and use it to set future goals. Marketing activity is fluid and often difficult to interpret.

That doesn’t mean the information is non-existent. In fact, there are many marketing tools that provide plenty of data. Most social sites, search engines, and even website builders can give you copious details about your marketing activity.

The problem is reconciling everything. Erik Huberman, CEO of Hawke Media, states that “Marketers need a global field of vision, a way of seeing what is working and what is not faster and more accurately. By arming marketers with the right information timely, better strategic decisions can be made, and ultimately better results achieved.” Utilizing AI marketing tools like Hawke AI can help bring marketing data together into a central dashboard to provide meaningful marketing insights.

These types of data-driven insights are beneficial in a few ways. One, they can help identify trends that are important to keep a pulse on. Two, they can help provide you with a clearer picture of ROI and budget. Additionally, they can help identify campaign performance issues.

You Can Improve the Performance of Your Marketing Team

Marketing is a critical part of business success. From brand awareness to customer loyalty, the ability to effectively market your company’s goods and services plays a critical role in maintaining viability over time.

Use the tips above to review your marketing team’s activity. From infrastructure to workflow, goals to data analysis, where can you improve the performance of your marketing team in the future?

The post How To Increase the Performance of Your Marketing Team appeared first on Marketing Insider Group.

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