marketingnews - Sydney Social Media Services

Posts

Elevate B2B Marketing News Weekly Roundup: B2B Resiliency, & LinkedIn’s New Direct Messaging For Brands

The B2B Marketing Benchmark [Report]
42 percent of chief marketing officers believe that eagerness to adopt new technology is among the top skills for their teams to possess, with the value of AI technology expected to see a twenty-fold increase by 2030, reaching $2 trillion by 2023, while B2B marketing has shown resiliency and found new ways to drive influence — four of numerous findings of interest to B2B marketers contained in newly-published LinkedIn (client) report data. LinkedIn

“Human interpretation, perspective, and refinement complemented by the speed and scale that technological advances will provide is what will differentiate marketing mediocrity from marketing excellence.” — Allyson Hugley @HugleyA
Click To Tweet

B2B Marketers Are Facing These Challenges with Second- and Third-Party Data
44 percent of B2B marketing decision-makers have said that the quality and completeness of data is the top obstacle they face when it comes to second and third party data, followed by 31 percent who pointed to finding trusted sources, and 28 percent to noted budget limitations, according to recently-released survey data. MarketingCharts

The multiplier effect: How B2B winners grow [Report]
B2B firms that deliver top omni-channel experiences have improved their market shares by a minimum of 10 percent annually, while B2B e-commerce has become the most effective sales channel, ahead of in-person sales and video conference channels — two of several statistics of interest to B2B marketers contained in newly-published report data. McKinsey

Instagram Tests New AI Chatbot Experience in DMs
Meta-owned Instagram has been testing a generative AI chat option within its direct messaging system, as the social platform continues building out new AI personas and multi-modal experiences, providing brands new ways to utilize Instagram. Social Media Today

2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation [Report]
When it comes to digital video, ad spending climbed by 21 percent year-over-year in 2022 and is expected to grow by some 17 percent during 2023, reaching $55.2 billion in the U.S. alone, according to recently-released Interactive Advertising Bureau (IAB) report data. IAB

Publicis Groupe joins human vs. AI content verification initiative C2PA
The Coalition for Content Provenance and Authenticity (C2PA) and its framework to distinguish human-made assets from AI has gained Publicis Groupe as its latest addition, joining the organization’s existing steering committee members Adobe, Microsoft, and Intel, among others, C2PA recently announced. MarTech

LinkedIn Experiments with New AI Assistant for InMails
Microsoft-owned LinkedIn (client) has been testing a new generative AI-powered inbox assistant, which aims to streamline private correspondence on the professional social platform, which would join an array of other recent AI-based updates that have been released by LinkedIn. Social Media Today

Twitter US ad sales plunged 59%, and internal forecasts are grim, NYT reports
During the time since Twitter ownership changed hands, the social platform has seen falling advertising sales, including a decreased of some 59 percent in the U.S. during one recent five-week span, and Ars Technica takes a look at some of the challenges Twitter has faced. Ars Technica

A Long List of Concerns Worry CMOs and Brand Managers
Top-of-mind among chief marketing officers and brand managers are return-on-investment (ROI) and return-on-marketing-investment (ROMI), with inflation and recession concerns coming in a close second, followed by increasing pressure to boost shareholder value and profits — three of several findings of interest to digital marketers contained in newly-published survey data. MarketingCharts

LinkedIn Launches DMs for Company Pages
For the first time, LinkedIn users will be able to privately conduct one-on-one conversations with brand pages — a feature that has previously only been available between users on the professional social platform, in a feature update that brings new interaction options to brands, LinkedIn recently announced. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at “AI and Productivity” by Marketoonist Tom Fishburne — Marketoonist

Fans React To Apple’s New VR Headset — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden — This Week in Marketing: Timeless Trends — LinkedIn (client)
Lee Odden — The Proof is Out There: Experts Discuss the Reality and Future of Buyer-level Intent Data — NetLine
Lee Odden / TopRank Marketing — Lee Odden: B2B influencer marketing, client/agency side work, evolving your team | Madvertising #10 [Podcast Video] — AdQuick / YouTube

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW:

Debbie Friez @dfriez
Luxy Thuraisingam @Luxythu
Dr. Scott Cowley @scottcowley
Andy Crestodina @crestodina
Brian Solis @briansolis

Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

Have you found your own top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

Thanks for joining us for this week’s edition of the Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post Elevate B2B Marketing News Weekly Roundup: B2B Resiliency, & LinkedIn’s New Direct Messaging For Brands appeared first on B2B Marketing Blog – TopRank®.

June 13, 2023/by exposure

Elevate B2B Marketing News Weekly Roundup: Rising B2B SaaS Investments & The Top Types of AI Content

Social Media

The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
70 percent of B2B marketers have said that they plan to increase marketing budgets during 2023, with 19 percent planning on significant increases and 51 percent expecting a moderate increase, while social, media, content marketing, and email topped the list for most effective revenue drivers — some of the findings contained in newly-published B2B survey data. MediaPost

B2B Buyers Report Evaluating More Brands During the Purchase Journey
Technology and manufacturing B2B buyers evaluate an average of 3.4 brands during purchasing — up from 3.3 during 2022, with buyers having higher expectations, while 51 percent said that they consulted social media mentions in the decision-making process during 2023, up from 46 percent last year, according to recently-released report findings. MarketingCharts

Are B2B Brands Out of Touch with Younger Buyers?
64 percent of B2B buyers are in the millennials and Gen Z demographic, with 47 percent of those in the combined groups noting that they use technology information websites to gather buying information, 42 percent consulting message boards and forums, and 38 percent tapping into industry websites — some of the findings included in newly-published survey data. ANA

“Gen Z does not respond to traditional push marketing. They are looking for engagement with brands as opposed to being sold to.” — Mark Beal @MarkBealPR
Click To Tweet

LinkedIn Shares New Insights to Help SaaS Marketers Capitalize on Current Trends
Microsoft-owned LinkedIn has released new data showing that investments in the software as a service (SaaS) sector are expected to reach $208 billion by the end of 2023, with some 72 percent of SaaS customers utilizing LinkedIn (client) ads to generate conversions, recently-released guide data shows. Social Media Today

Google opens access to Search Generative Experience today
Search giant Google has begun offering limited access to its AI-powered Search Generative Experience, rolling out early access to those who had previously signed up to test the new generative search tool, Google recently announced. Search Engine Land

The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]
When it comes to business professionals who use AI, 58 percent have said they use the technology to create social media posts, while 50 percent tapped AI to make product descriptions, with 43 percent having used AI for composing email content — three of numerous statistics of interest to B2B marketers contained in newly-published study data. HubSpot

Study: Marketers Quickly Take To Generative AI
73 percent of B2B and B2C marketers have reported that they are using AI tools, with some 31 percent planning to do so within a year, and 46 percent expecting to use AI within they next two years, with top uses including brainstorming, content outlines, and draft material, according to recently-released survey data. MediaPost

YouTube’s Retiring YouTube Stories Next Month
Google’s YouTube recently announced that come June 26, users of the social video platform will no longer be able to create content in its story format, as YouTube will retire the feature that it introduced in 2018, while encouraging users to instead utilize its Community, Shorts, and Live content. Social Media Today

Microsoft Introduces Insights For Universal Event Tracking Tags
Microsoft will offer more precise ad targeting, as it will begin rolling out an array of updates to its Universal Event Tracking (UET) tags along with a new and more powerful website data dashboard beginning on July 3, the firm recently announced. Search Engine Journal

The Future of Social Media [Research]: What Marketers Need to Know
When it comes to how consumers search for brands online, 24 percent of those in the 18-54 age demographic have said that they use social media instead of traditional search engines, a figure that rises to 36 percent of Gen Z consumers — two of numerous findings of interest to online marketers contained in newly-published HubSpot survey data. HubSpot

ON THE LIGHTER SIDE:

A lighthearted look at “Push Notification Fatigue” by Marketoonist Tom Fishburne — Marketoonist

Absolute mad lad renders Doom in teletext — The Register

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden — Ep 97 – B2B Influencer Marketing, Thought Leadership, and Community w/ Lee Odden | The LinkedIn Ads Show [Podcast] — B2Linked
Lee Odden — How To Think Differently About Influencer Marketing w/ Jason Falls — The Social Media Hat
Lee Odden / TopRank Marketing — Lee Odden: B2B influencer marketing, client/agency side work, evolving your team | Madvertising #10 [Podcast Video] — AdQuick / YouTube

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW:

Jacquie Chakirelis @JacquieChak
Jennifer Jordan Robustelli @jenastelli
Shafqat Islam @shafqatislam
Laura Ramos @lauraramos
Carmen Hill @carmenhill

Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

Have you come across a top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

Thank you for taking the time to join us for this week’s edition of the Elevate B2B Marketing News, and we hope that you will return next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post Elevate B2B Marketing News Weekly Roundup: Rising B2B SaaS Investments & The Top Types of AI Content appeared first on B2B Marketing Blog – TopRank®.

June 6, 2023/by exposure

Elevate B2B Marketing News Weekly Roundup: AI Search & Always-On B2B Intent Data

Social Media

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — two of several findings of interest to B2B marketers contained in newly-published report data. MediaPost

The new Google Search Generative Experience: Here’s what it looks like
Search giant Google has begun rolling out a limited preview of its latest generative AI-based search technology, featuring its new Search Generative Experience (SGE) which will place AI-generated search answers — including citations to the primary websites used to provide them — above traditional search engine result pages (SERPs), Google parent company Alphabet recently announced. Search Engine Land

“The gap between SEO as a performance channel and SEO as a brand channel was already closing, and with all these new changes from Google, we’ll see that gap start to diminish at an even more rapid pace.” — Krista Doyle @KristaKDoyle
Click To Tweet

4 Points About Marketing-Sales Alignment
When it comes to improving the joint relationship between marketing and sales, 53 percent of marketing leaders have said that they plan to focus on integrating data throughout their customer journeys, while some 42 percent will optimize the touch-points along those journeys, with 35 percent planning to integrate technology between marketing and sales and service, according to newly-released survey data. MarketingCharts

IBM unveils new watsonx, AI and data platform
Integrating AI into business operations has become the aim of IBM’s newest incarnation of its storied Watson namesake platform, as the firm launched watsonx, which will enable companies to train and deploy AI models along with natural language code generation and more, IBM recently announced. Reuters

LinkedIn Shares Key Milestones of its 20 Year History [Infographic]
Microsoft-owned LinkedIn recently celebrated its twentieth anniversary, and from its initial launch in 2003 through to topping 900M members in 2023, a new infographic from LinkedIn (client) takes a look at the professional social platform’s top milestones over the years. Social Media Today

Google Helpful Content System To Find Hidden Gems In Blogs & Forums In Future Update
A forthcoming Google search ranking update has a primary aim of showcasing helpful online information that may have been hitherto difficult to find, with the inclusion of search results featuring more message forum comments and data from articles with unique topical expertise, Google recently announced. Search Engine Roundtable

56% of B2B marketers have achieved lead generation goals by working with influencers.

New Report Highlights the Best Times to Post to Social Platforms in 2023
When it comes to the best times to post company page content on the LinkedIn platform, Tuesdays and Wednesdays from 10:00 a.m. to noon came out on top in newly-published Sprout Social survey data — which also covers Facebook, Twitter, Instagram, TikTok, and Pinterest, Sprout Social recently announced. Social Media Today

Generative AI Causes Consumer Search Patterns To Change, Study Shows
Marketers have seen a 41 percent increase in searches coming from Microsoft’s Bing, and some 38 percent fewer coming from Google, while 75 percent said that generative artificial intelligence (GAI) will result in greater personalization, with 74 percent noting that it will allow marketers to get a better understanding of customer needs — four of numerous findings of interest to B2B marketers contained in newly-published survey data. MediaPost

70% of B2B marketers have invested in AI powered search.

The State of Search 2023 [Infographic]
One in five Google searches resulted in a click on the first search result during 2022, while the number of commercial keywords by search intent increased to 12.6 percent from 2021’s 10.6 percent, with transactional keyword searches climbing from 19.3 percent in 2021 to 22.4 percent during 2022, according to recently-released Semrush data. Social Media Today

Scott Brinker unveils 2023 martech landscape
The marketing technology product landscape has seen growth of over 7,000 percent since 2011, with the number of products currently available tallying over 11,000, according to the newly-published 12th annual marketing technology landscape report. MarTech

ON THE LIGHTER SIDE:

A lighthearted look at “Digital Upskilling” by Marketoonist Tom Fishburne — Marketoonist

Mycologist Answers Mushroom Questions From Twitter — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

TopRank Marketing / Cherwell — How to Crush Audience Engagement in 2023 — Marketing Insider Group
Lee Odden — Marketing Leaders Reflect on 20 Years of LinkedIn — LinkedIn (client)
Lee Odden — Must-Read Marketing Books of the Past 20 Years — LinkedIn (client)

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW:

Michele Linn @michelelinn
Carlos Hidalgo @cahidalgo
Doug Kessler @dougkessler
AJ Wilcox @wilcoxaj
Sydni Craig-Hart @SydniCraigHart

Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

Have you come across a top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

Thank you for taking the time to join us for this edition of the Elevate B2B Marketing News, and please return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

Ready to elevate your B2B brand? Connect with with the experts at TopRank Marketing today!

The post Elevate B2B Marketing News Weekly Roundup: AI Search & Always-On B2B Intent Data appeared first on B2B Marketing Blog – TopRank®.

June 5, 2023/by exposure

Elevate B2B Marketing News Weekly Roundup: Most Valuable B2B Brands & Optimized Customer Marketing in B2B

Social Media

Customer Marketing Is A Key Priority for B2B Marketers This Year
A leading 62 percent of U.S. B2B marketers have said that they have optimized for growth using customer marketing, up-selling, and cross-selling, while 51 percent turned to team-building skills and new competencies, with customer marketing coming in as the second-highest investment target, behind only content creation and strategy, according to newly-published survey data. MarketingCharts

The 10 Strongest and Most Valuable Global B2B Brands
When it comes to global B2B brand strength, Deloitte, EY, Petronas, and PwC led the way, with the most valuable B2B brands being Microsoft and Amazon, while the top 100 B2B brands account for some $2 trillion in combined brand value, according to recently-released research data of interest to B2B marketers. MarketingProfs

Google Announces New Generative AI Ad Tools at Marketing Live Event
Search giant Google has shared information about its newest generation of AI-enhanced ad-creation tools, that can actively analyze website content and create related ad options, along with an array of new image editing features including AI background creation, Google recently announced. Social Media Today

Bing Search Is The Default Search Engine For ChatGPT
Microsoft has made its Bing search engine the go-to search experience within OpenAI’s ChatGPT AI chatbot, while also revealing plans to incorporate AI-powered assistance features into forthcoming Windows 11 updates, in the form of new Windows Copilot tools, Microsoft recently announced. Search Engine Roundtable

“ChatGPT and Bing Chat are going to have to develop third-party partnerships to scale to the size they need to get the data and insights they want to evolve the product.” — Jordan Koene of @PrevisibleSEO
Click To Tweet

LinkedIn Integrates More Buyer Intent Signals into Sales Navigator Alerts
Microsoft-owned LinkedIn has added a robust new Account Hub section to the professional social media platform’s Sales Navigator tool, along with a variety of new product category intent data and buying intent filtering options, LinkedIn (client) recently announced. Social Media Today

Internet Advertising Revenue Report: Full Year 2022
Search advertising revenue climbed by 7.8 percent during 2022 despite search’s overall market share having declined, while mobile revenue increased by 14.1 percent year-over-year, with social media ad revenue growth having slowed — two of numerous statistics of interest to B2B marketers contained in newly-published annual Internet advertising revenue report data. IAB

Meta Adds New Lead Generation Tools on Facebook
Meta-owned Facebook has rolled out a series of new features aimed at lead generation on the platform, with its Lead Ads offering a variety of interactive and auto-updating question tools, while Facebook business pages get new brand Instant Forms overlays and other changes, Meta recently announced. Social Media Today

Marketers under pressure to cut martech spend
While 75 percent of chief marketing officers have said that they faced marketing technology spending cut pressures, some 63 percent plan on greater spending despite those pressures, even as 71 percent of CMOs noted that their budgets were lacking when it comes to being able to successfully execute 2023 strategies, according to newly-published Gartner CMO spending survey data. MarTech

Which Digital Channels Do Marketers Around the World Feel Are Most Effective? [Study]
Social media, online and mobile video, and search were the top three digital advertising channels with the highest perceived effectiveness, according to recently-released Nielsen survey data of interest to B2B marketers. MarketingCharts

Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says
During the first quarter of 2023 website visitors climbed by 13 percent year-over-year, accompanied by a 19 percent dip in conversions, while the cost of advertising on a cost-per-thousand (CPM) basis decreased by 33 percent during the same period, according to newly-published digital marketing report data. MediaPost

ON THE LIGHTER SIDE:

A lighthearted look at “Media Context and Brand Suitability” by Marketoonist Tom Fishburne — Marketoonist

Minnesota enacts right-to-repair law that covers more devices than any other state — Ars Technica

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden / TopRank Marketing — Lee Odden: B2B influencer marketing, client/agency side work, evolving your team | Madvertising #10 [Podcast Video] — AdQuick / YouTube
Katelyn Drake — While creating brand content, collaborate with a diverse set of voices — YouGov America

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW:

Ann Lewnes @alewnes
Alicia Tillman@aliciatillman
Michelle Killebrew@shellkillebrew
Stephanie Stahl@EditorStahl
Tyrona Heath@tyrona

Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

Have you found your own top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

Thanks for joining us for this week’s edition of the Elevate B2B Marketing News, and please return next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post Elevate B2B Marketing News Weekly Roundup: Most Valuable B2B Brands & Optimized Customer Marketing in B2B appeared first on B2B Marketing Blog – TopRank®.

Did you miss our previous article…
https://www.sydneysocialmediaservices.com/?p=5884

June 5, 2023/by exposure

Tag Archive for: marketingnews

Posts

About

Recent News