Employer Branding: How to Attract and Retain Top Talent in Today’s Job Market

Attracting and retaining top talent in a competitive job market has never been more challenging. The COVID-19 pandemic accelerated changes in workplace dynamics, ushering in remote work policies and hybrid office environments. Simultaneously,…
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Gratitude in Growth: Celebrating a Year of Transformation at TopRank Marketing

A Thanksgiving Ode to B2B Marketing In this season of thanks, we pause and reflect, On journeys in marketing, with due respect. From boardrooms to webinars, strategies unfurl, In the bustling world of B2B’s swirl. With gratitude, we think…
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Mastering Workshops: The Two-Hour Blueprint for Maximum Impact

Mastering Workshops: The Two-Hour Blueprint for Maximum Impact written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed…
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The Art and Science of Prompt Engineering

At Marketing Insider Group, we believe in the power of quality. Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enter the world of prompt engineering. Much like…
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Why Radical Humility is Key to Success

Why Radical Humility is Key to Success written by John Jantsch read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeffrey Hayzlett, a…
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Breakdowns for Text Variations

How does each text variation perform? If you submit multiple text variations when creating an ad, you may want to check and see if there’s one that outperforms the other. In theory, Meta should optimize to use the best performing options.…
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Why Your Product Is Not What You Sell

How does a playing card company end up becoming one of the world’s most enduringly popular video game makers? Or how does an online bookseller evolve into the most popular global marketplace? Nintendo and Amazon understood the ageless principle…
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What Are CPMs Doing Right Now?

I shared yesterday that increased holiday CPM is no longer automatic. Using Meta’s Average Price Per Ad as a guide, costs have been down year-over-year in every quarter of 2023. CPMs actually dropped last Q4. But that’s all about what happened…
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Targeting Deadline Passes in EU

Remember this? On November 1, everyone panicked because of this headline: “Facebook owner Meta faces EU ban on targeted advertising.” The article went on to say… The European data regulator has agreed to extend a ban on Facebook…
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Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have…
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Why Content Amplification Is Better Than Paid Ads

Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. With so much information on the internet…
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CEOs To Marketers: CMOs Need To Focus On Revenue Growth

Marketing bosses today have a big job. They need to help companies make more money, and they need to do it in ways that customers don’t find annoying. It’s a delicate balance, trying to catch their attention and win their trust,…
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