Account-Based Marketing: Is it Worth the Hassle?

How can you effectively target your ideal consumer? In short, who are the big money-making clients for your business, and how are you marketing to them? Most importantly, how can you improve your customer retention rates and contract value? ThereRead More

Top 20 Content Marketing Blogs You Should Read Every Day

What are the top content marketing blogs you read every day? This is a question I get asked all the time. It’s not easy to stay on top of the latest news and updates in content marketing. Smart marketers andRead More

Why Every Startup Needs a Professional Blog Writing Service

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business?Read More

What is Retargeting and How to Use it to Drive Your Growth

What is retargeting and why do you need it? Well, because it’s easier than ever to lose a sale online. Think of it like this: you successfully drive a potential customer to your site with great content or social mediaRead More

The 80/20 Rule of Marketing and How to Take Advantage of It

More than a hundred years ago, Italian economist Vilfredo Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. He went on to infer that the majority of wealth in aRead More

How to Develop Your Own Content Marketing Roadmap

Think of content marketing as a journey. Like any journey, you need to know the destination. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way toRead More

9 Ways To Improve Your Content Marketing SEO Ranking

Content marketing for SEO ranking is a major priority for marketers across brands. It makes sense – think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going toRead More

B2B Marketing News: LinkedIn’s New Event Features, B2B Customer Experience Data, Google’s Inclusive Marketing Resource, & Twitter Readies Long-Form Notes

Posted on : by : exposure

What’s Standing in the Way of B2B Companies Providing A Great Customer Experience? When it comes to providing great customer service, 46 percent of U.S. B2B professionals have said that poor collaboration between teams was the leading challenge, followed byRead More

The Strategy Behind Building A Thriving Online Community For Your Brand

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jenny Weigle In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. JennyRead More

3 Key Elements to Effectively Target Gen Z with Social Media Advertising

Let’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task.  Gen-Z knows the ins and outs of the latestRead More