Using Breakdowns

Not nearly enough advertisers use or even know about breakdowns… They’re found by clicking the breakdown dropdown menu in between Columns and Reports in Ads Manager. There are six categories of breakdowns. By Time: Day Week 2 Weeks Month By…
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Content Marketing for E-Commerce Brands: The A to Z Guide

People today don’t shop like they used to. Over the past few years, at varied paces in different regions around the world, on account of significant events like the pandemic, ecommerce and mobile shopping have experienced radical growth, shifting…
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3 Key Takeaways From Content Marketing World 2023

I’ve been fortunate enough to be in the content world for just over a decade.  I may have gotten my start in social, but I know what fed the machine.  In that time, I had never been to Content Marketing World. Fortunately, thanks to my…
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Rebranding Lessons from X: Navigating the Complexities of Social Media Identity Shifts

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations, Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution.…
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Fortifying Profits: Strategies to Shield Your Business from Embezzlement

Fortifying Profits: Strategies to Shield Your Business from Embezzlement written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast,…
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12+ Top 2024 B2B Influencer Marketing Predictions From Industry Experts

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report, there’s no better…
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Meta Has a Problem in the EU

Now that Meta is rolling out the paid, ad-free subscription option in the EU, users are forced through a prompt to make a choice. 1. Pay for an ad-free Facebook or Instagram 2. Use them for free, but with ads Some users are looking for a third…
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Performance Marketing: Tools, Techniques and Best Practices

Remember when shopping and advertising were simple? Then the internet came along and changed the game. In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. They’re having full-blown…
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Two Ways to Promote Facebook Groups

There are two ways to run ads to promote Facebook groups. In both cases, the objective is Engagement. I covered the first version in a blog post recently. Within the ad set, select the Facebook Group conversion location. If you don’t…
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How to Create Reminders Ads for Instagram

If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going…
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How to Secure Corporate Sponsorships & Market Your Mission

Nonprofits know how crucial marketing is for acquiring supporters, earning donations, and fulfilling their missions. But these organizations also often have tight budgets and limited staff time. Sometimes, you just need extra support to effectively…
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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

B2B Tech Decision-Makers Look for Content to Inform Them of Industry Trends 67 percent of B2B technology buying decision-makers have said that finding trend data was the top reason they engaged with content, with 39 percent having done so to…
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