How I Grew to 10,000 TikTok Followers in Under 6 Months

Yeah, it’s one of those posts. I get that this is a vanity metric. By itself, it doesn’t mean much. But it’s a reflection of hard work. So, allow me to explain what I did to grow from nothing to 10,000 TikTok followers in a…
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Cracking the Code of Data-Driven Marketing

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast, I interview Christina Inge. She has two decades of…
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9 Keys to an Effective SEO and Content Strategy

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. How can SEO and content strategy work together for improved marketing? our own recent research (report…
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What is Search Intent and Why Is It Fundamental to SEO?

When you googled “what is search intent,” you had the informational intention to seek out an answer to your question and learn more about a topic you’ve been hearing about. As you can see, we understood that intent and wrote this blog…
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How to Measure Your ROI on Social Media Marketing Campaigns

Social media marketing has become an increasingly integral part of advertising campaigns, but measuring its effectiveness, especially its return on investment, can be difficult. ROI, or return on investment, measures the ratio between net income…
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Why Your Customer Acquisition Strategy Should Be Content-Driven

Customer acquisition is the lifeblood of any business. It’s the driving force behind marketing strategy and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased…
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Can We Use the Words “You” and “Your” in Facebook Ads Copy?

A rumor took hold of many Meta advertisers for the past several years. The claim was that you can’t use the words “you” or “your” in your Facebook ads copy without risk of rejection — or worse. This theory…
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And the Oscar Goes to… Our 2023 Content Marketing Awards

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your…
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65 Best Marketing Speakers For Your Next Conference

The best marketing speakers present at the best marketing events. So check out our Best Marketing Conferences for 2023 where you’ll find me presenting my favorite marketing tips, tricks, and stories along with some of my friends! Because…
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5 Steps to Building Authentic Relationships with Influencers

Has there ever been a time when you were trying to work with an influencer, but found it challenging to get their attention? Having your emails go unanswered and being left unread on LinkedIn is a silent form of rejection we’ve all encountered…
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Why Brick-and-Mortar Marketing Needs Modern Automation to See Successful Results

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation…
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Unveiling The Mystery Of Effective Selling

Unveiling The Mystery Of Effective Selling written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Newman In this episode of the Duct Tape Marketing Podcast, I interview David Newman. He’s the founder of…
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