Building A LinkedIn Profile For Business Success

Building A LinkedIn Profile For Business Success written by Sara Nay read more at Duct Tape Marketing  About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of…
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Content Planning Made Easy With Planable

Content Planning Made Easy With Planable written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Xenia Muntean In this episode of the Duct Tape Marketing Podcast, I interview Xenia Muntean. Xenia is the CEO and Co-Founder…
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The Adventures Of The World’s Greatest Negotiator

The Adventures Of The World’s Greatest Negotiator written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rich Cohen In this episode of the Duct Tape Marketing Podcast, I interview Rich Cohen. Rich is the New York…
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7 Reasons You Can’t Merge Facebook Business Pages

There are many reasons you might want to merge Facebook business pages. Maybe you have an old or duplicate page that is no longer active. Or you may be managing multiple pages but decide it’s a duplication of efforts, so you want to consolidate…
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A Rant About Building Your House on Rented Land

I’ve gotta tell you, I’m really kinda fed up with the misuse and overuse of the “Don’t build your house on rented land!” rallying cry. Every time a platform changes or a feature gets taken away or Facebook goes down for eight…
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B2B Marketing News: Collaboration’s Rising Importance In Marketing, LinkedIn’s New Remote Work Data, & TikTok Expands Social Publishing Tools

LinkedIn Shares New Insights into the Rise of Remote Job Postings [Infographic] Microsoft-owned LinkedIn has released new remote job posting data showing that the technology, information, and media industry tops the list of sectors with the…
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Meta Needs Frequency Capping for More Optimization Options

One of the issues advertisers struggle with most is controlling the frequency of ads shown. At some point, you’re just wasting money showing the same ads to the same people. There is no ideal frequency that is best for every advertiser in…
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Lead Filtering, Gated Content, and Creative Flexibility Coming to Facebook Lead Forms

Meta recently announced several new features and enhancements that are coming to lead ads and messaging. I wrote about Marketing Messages from Meta Business Suite yesterday. Today, let’s cover the new features related to lead ads. Admittedly,…
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New Feature: Marketing Messages from Meta Business Suite

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. This could be really…
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2 Ways to Create A/B Split Tests of Organic Content on Facebook

A/B split tests are helpful for uncovering the most effective posts or ads in a scientific way. Did you know that you can do this with organic content? You’re probably familiar with A/B split tests for Facebook ads. This process allows…
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Video Breakdowns Provide Important Context for Facebook Ads Actions

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how…
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5 New Marketing Books Every B2B Marketer Should Read

Looking for inspiration and new insight to forge new B2B marketing successes as we drive ahead to 2023? We’re taking a look at five forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies,…
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