Success Metrics for Facebook Instant Experience Ads

If you run Instant Experience ads, how do you measure success? Facebook has added metrics that may prove helpful. In this post, I’ll help you find those metrics and understand what they all mean. Let’s go… Access the Metrics You’ll…
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Customer Hub and Drafts: How to Share Facebook Ad Mockups with Clients

If you manage ads for clients, you may need to get approval prior to the ads going live. How do you create and share these mockups? There are two primary ways that I recommend. What you use depends on your needs and comfort level. Let’s…
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Addressing the Reactions to the Shutdown of Facebook Podcasts

Yesterday, a weird thing happened. A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. The result was a whole bunch of comments. Look, I get there’s a weird dynamic on LinkedIn.…
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Meta Shuts Down Facebook Podcasts

After a mere 10-month test, Meta is shutting down Facebook Podcasts (according to Bloomberg). You will no longer be able to add your podcast starting this week and the feature will be entirely shut down starting June 3. I have a whole bunch…
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Meta Needs an Impressions Shown Custom Audience

Previously, we talked about the glaring need for some sort of frequency control. The specific solution we focused on was frequency capping, like what is available when using Reach optimization. But, there’s actually another option that could…
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Zoom Fatigue: 5 Simple Tips for Better Virtual Meetings in B2B Marketing

When the pandemic broke out in 2020 and forced most marketers into remote work, there was a big looming concern you’d often hear about: Zoom fatigue. In a profession where meetings are frequent and essential, the danger of video-call burnout…
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Episodic Expansion: How to Optimize B2B Experiences by Expanding Your Podcast to Full-On Video

Podcasts have been having their 15 minutes of fame for nearly a decade now. For marketers, we’ve seen podcasts go from off the radar, to a wide open new channel, to an established, even crowded, medium. It’s true that it’s harder to…
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B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide

Google Shares Sneak Peek At New Advertising Features Google has offered a look inside several of its new forthcoming Google Ads features, including responsive display and mobile ads that animate static imagery and better white space formatting,…
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5 Timely Ways B2B Brands Can Conquer Metaverse Marketing

The metaverse — a term coined in a 1992 novel — isn’t done cooking yet, but with a world that needs to eat right now and chefs that need to cook, what do B2B brands need to know to get ready? Just 18 percent of brand marketing and analytics…
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Mental Health in Marketing: Top Wellness Tips for B2B Marketers

May is Mental Health Awareness Month. At TopRank Marketing, we care about mental health. We care about it because we care about people: their words, their stories, their experiences. Those things matter, and in order to protect them, we have…
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B2B Marketing News: Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Captions, & Video Distribution Study

B2B Marketing and Sales Leaders Focus on Pipeline Growth 48.8 percent of B2B sales and marketing professionals have said that an expanded pipeline was their top priority in 2022, followed by building and staffing teams at 22.4 percent, and…
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Triple Word Score: 10 Spellbinding B2B Marketing Takeaways from Scrabble

What strategic lessons can today’s B2B marketers gain from taking a new look at the original classic word game Scrabble? With word games more popular than ever thanks to the runaway success of Wordle and its offshoots, it’s the perfect…
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